Campaign Marketing Assistant Manager
At a glance
Manager-level General Marketing role at Castlery. Singapore, Central, Singapore.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run the US and Canada marketing calendar across promotions, launches and ongoing campaigns
- Take campaigns from brief through stakeholder coordination, asset checks and website promotion setup
- Shape offers such as vouchers, gifts with purchase and bundles to lift conversion and order value
- Plan newsletters and automated customer journeys, then review results and recommend changes
- Track the monthly discount budget and keep promotions accurate across the website
What you bring
- Three to five years in e-commerce campaigns, CRM or lifecycle marketing
- Experience carrying cross-functional campaigns from initial planning through delivery
- You can interpret funnel metrics and use them to recommend practical next steps
- Strong written and spoken communication, including customer-facing marketing copy
Who this fits
This role suits someone who can balance campaign execution, CRM work and performance analysis across North American markets. You’ll coordinate with teams including Performance, Partnerships and Creative, while managing several priorities in a fast-moving environment.
From the employer
We’re rethinking homes for how people really live, and we’re looking for a Campaign Marketing Assistant Manager to join our team to help shape the future of living, one thoughtful detail at a time.
You will play a key part in driving revenue by helping plan and deliver end-to-end marketing campaigns, and by improving the customer shopping experience on our website in the US and Canada. You will also be collaborating cross-functionally with different teams (Performance, Partnerships, Creative etc.) to implement campaign strategies and optimise performance.
What you’ll be doing:
- Lead the planning and execution of the US and Canada marketing calendar, including promotional campaigns, product launches, and always-on initiatives.
- Manage campaigns from end to end, from briefing and stakeholder coordination to asset quality checks and onsite promotion setup.
- Develop and recommend promotional strategies, such as targeted vouchers, gift-with-purchase offers, and bundle deals, to drive conversion and increase average order value.
- Monitor the monthly marketing discount budget and proactively flag any deviations from plan.
- Plan and execute CRM campaigns, including newsletters and automated customer journeys, to drive engagement, retention, and repeat purchases.
- Ensure campaigns and promotions are effectively reflected across the website, while supporting broader onsite optimisation initiatives.
- Analyse campaign and funnel performance on a regular basis, translating insights into actionable recommendations.
- Stay up to date on competitor activity, market trends, and customer behaviours to bring fresh ideas and opportunities to the team.
What you need to succeed:
- 3–5 years of experience in e-commerce campaigns, CRM or lifecycle marketing.
- Proven experience managing cross-functional campaigns from planning through execution.
- Comfort with data: you can read funnel metrics and turn them into action.
- Excellent written and verbal communication skills, including experience crafting customer-facing marketing content.
- Highly organised and able to manage multiple priorities in a fast-paced environment.
- A customer-centric mindset with a strong focus on delivering exceptional customer experiences.
- Experience targeting North American markets and/or working within the furniture, home, or lifestyle retail industry is a plus.
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
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