Growth Marketing

Cassi Home cassihome.com Open · verified Aug 17, 2026

On-site New York Full-time Mid-level Growth Marketing

Mid-level Growth Marketing role at Cassi Home. New York · full-time · no salary stated · we estimate $109,063–$161,250.

Estimated pay

Cassi Home has not published a salary for this role. The figure below is our estimate, not theirs.

$109,063 – $161,250

What the middle half of mid-level growth marketing roles in New York paid, among postings that did state a salary.

Worked out from 55 postings that stated pay, median $140,000. Last updated Aug 14, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create content across writing, social, and later video to educate buyers and generate demo interest
Improve website messaging, landing pages, calls to action, and conversion through ongoing testing
Build outbound sequences and email programs that support sales and engage cold prospects
Make social channels, events, partnerships, and communities sources of buyer reach and pipeline
Measure the funnel, test growth ideas, and prepare for self-serve onboarding

What you bring

Previous growth work at an early-stage B2B company, ideally in vertical SaaS or a market-building category
A track record of creating inbound demand from nearly no starting base
Comfort owning growth independently without needing direct reports
An experimental, analytical approach that turns hypotheses into tests and drops weak ideas
Experience connecting marketing with founder-led sales and developing new audiences

Who this fits

This suits a hands-on growth marketer who can operate independently, test ideas quickly, and build demand in a market that needs education. You’ll be the sole growth hire, report to the CEO, and help shape positioning and go-to-market strategy without an established playbook or team. The role is full-time and onsite in New York.

From the employer

What Cassi is

Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back-office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre-empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast.

Why this role exists

We've gotten to early ARR through direct outreach and founder-led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Cassi. That's the bar.

What you'll own

The full funnel. Concretely:

Build and execute Cassi's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requests
Own website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually working
Build and run outbound sequences and email programs that complement the sales motion and warm up cold audiences
Develop Cassi's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline source
Identify and pursue events, partnerships, and communities where our buyers actually spend time
Work toward a product-led motion as self-serve onboarding matures, laying the groundwork now
Own the analytics: know what's working, what isn't, and why

What we're looking for

Someone who has done this before at an early-stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture. You've built an inbound engine from near-zero. You're comfortable being the only growth person in the room and don't need a team under you to be effective.

Other characteristics:

You're analytical without being paralyzed by data. You form hypotheses, run experiments, and kill things that don't work
You understand that in a market Cassi is partly creating, education is the product. You have experience finding or creating new audiences
You've worked with a founder-led sales motion and know how to make marketing and sales feel like one machine

What this isn't

A role where you manage agencies and report on dashboards. There's no existing playbook to execute. If you need a fully built team and a defined channel strategy handed to you, this isn't the right fit.