Social Media & Community Executive (6-month contract)

Carousell Group Open · verified Sep 10, 2026

On-site Hong Kong, , Hong Kong Contract Mid-level Social Media

Mid-level Social Media role at Carousell Group. Hong Kong, , Hong Kong · contract.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run a daily calendar spanning brand stories, user content, and community posts
You'll create, film, edit, and publish reels, graphics, and copy, including rapid responses to trends
You'll find and verify positive user stories, work with creators, and handle permissions and incentives
You'll monitor discussions and mentions, answer user questions, and direct follow-ups to the appropriate teams
You'll set up automated routing by urgency, then report on sentiment and content results

What you bring

You bring one to three years in social, content, or community work, with agency or brand experience welcomed
You can produce short videos, graphics, and copy with a smartphone, accessible tools, and AI-assisted workflows
You write fluently in Cantonese and Traditional Chinese; English writing is a plus
You know Hong Kong's social landscape and can handle sentiment, sensitive feedback, and community norms
You can manage a high-output calendar independently and commit to four to five workdays weekly for six months

Who this fits

This suits an outgoing, proactive creator who is comfortable appearing on camera, approaching users, and working in a fast-moving content environment. You'll work onsite in Hong Kong on a six-month contract and need familiarity with platforms including Reddit, LIHKG, and Threads. The role requires a commitment of four to five workdays each week.

From the employer

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my , OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Background & Role Overview

Carousell Hong Kong is looking for a Social Media & Community Executive to join us for a 6-month contract. This is a great opportunity to help grow our social media presence and community engagement across platforms like Instagram, Facebook, Xiaohongshu, Reddit, and Threads.

You'll independently own the day-to-day content calendar - planning, shooting, and editing a steady stream of fresh, engaging content while also actively listening to and engaging with our community online, building positive sentiment and making sure users' voices are heard and questions are addressed in the right channels quickly. This role is a great fit for someone who thrives in a fast-paced, always-on content environment

Content Planning & Production

Plan and manage the daily content calendar across three content engines of brand content, user-generated content, and community engagement. They include a mix of short reels, community posts, and user-shared stories
Produce same-day or next-day content reacting to trending cultural moments and viral posts, keeping Carousell part of the conversation and positioned as an engaging, forward-thinking marketplace
Write scripts and plan copy for turning new features into exciting news and clear benefits for users, helping people get the most out of Carousell, and featuring real community stories
Shoot and edit reels/short-form video, and design graphics, well-versed in AI tools to produce content at scale. Publish content and manage the posting schedule across channels

UGC Management

Source and verify genuine positive user experiences
Partner with content creators and run creative ways to encourage users to share their own experiences. Manage usage rights and incentives

Community & Social Sentiment Management, Routing (Core Responsibility - Item C)

Actively monitor community and social discussions, comments, and mentions across FB/IG/Xiaohongshu/Reddit/Threads/LIHKG
Identify and respond to general user questions or misunderstandings, guiding users to the right support channels or directing users to the right resources. Route issues that need follow-up to the right internal teams
Build and maintain automated triage workflows to route incoming comments/mentions based on priority and urgency

Performance Tracking & Reporting

Track social media and community sentiment, content performance
Compile regular weekly/monthly reports to inform campaign steering

1-3 years of experience in social media management, content creation, or community management; agency or brand-side experience a plus
Proficient across multiple content formats including short-form video, graphic design, and copywriting, with the ability to create, shoot and edit using a smartphone and accessible tools (e.g., CapCut, Canva); proficient in using AI-assisted tools to maintain a high-output, fast-turnaround content schedule
Comfortable appearing on camera as part of content production
Strong interest in content creation, with an outgoing and proactive disposition; willing to approach users for feature opportunities and unfazed by declined requests. Familiar with KOL/KOC or UGC recruitment.
Fluent in Cantonese and Traditional Chinese writing, with the ability to independently produce post copy and community responses; good English writing skills an advantage
Familiar with Hong Kong's social media landscape, including community norms on platforms such as Reddit, LIHKG, and Threads
Working knowledge of social listening and sentiment analysis; able to handle sensitive or negative user feedback with patience and care; experience in brand trust/crisis communication a plus
Strong project management and time management skills, with the ability to independently manage a high-output content calendar
Understanding of e-commerce / secondhand marketplace ecosystems a plus
Available to commit to 4~5 days of work per week for 6 months

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