Social Media & Community Manager - HERO (Contract Role, NYC)
Mid-level Social Media role at MATTE PROJECTS. New York · no salary stated · we estimate $77,500–$116,350.
MATTE PROJECTS has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan about two Instagram feed posts each week and keep Stories active
- Write captions and short social copy in the established brand voice
- Manage comments and DMs while tracking tags, mentions, and guest content to reshare
- Build interactive moments such as sign-ups, polls, quizzes, and countdowns
- Film, edit, and publish short videos on-site at HERO while supporting creator outreach
What you bring
- Experience managing social channels and online communities for brands, entertainment, hospitality, experiential, or cultural projects
- Strong copywriting skills and the ability to shift quickly into an established brand voice
- Fluency with Instagram, including Reels, Stories, community engagement, and native editing
- Knowledge of social trends, platform behavior, and ways to encourage audience participation
- Comfort creating quality content in a fast-moving live setting while working independently and responsively
Who this fits
You’ll suit a hands-on social manager who can maintain a steady publishing rhythm and respond quickly during a live cultural experience. On-site content capture at HERO is required during the experience. The contract runs from September 8, 2026 through January 22, 2027, and on-camera participation is optional.
From the employer
Social Media & Community Manager — Contract
Contract Term: September 8, 2026 – January 22, 2027
Time Commitment: Approximately 8 hours per week
Project Fee: $20,000 total
About the Role
MATTE is looking for a Social Media & Community Manager to support an upcoming immersive holiday experience from launch through the end of its run.
This is a hands-on contract role for someone who knows how to build excitement around a live cultural experience through smart, engaging social content and active community management. You’ll own the day-to-day social presence across Instagram, helping drive awareness and engagement while capturing the energy of the experience in real time.
The ideal candidate is a strong writer, culturally plugged in, comfortable creating content on the fly, and understands how to translate an established brand voice into social.
What You’ll Do
- Plan and publish approximately two Instagram feed posts per week, along with ongoing Stories
- Write captions and short-form social copy in an established brand voice
- Manage the community across comments and DMs, maintaining an active and responsive presence
- Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content
- Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments
- Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing
- Support influencer and creator outreach as needed
- Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required
- Help identify timely, reactive content opportunities throughout the campaign and live experience
What We’re Looking For
- Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects
- Strong copywriting skills and the ability to quickly adapt to an established brand voice
- Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools
- A strong understanding of social trends, platform behavior, and what drives audience participation
- Comfortable capturing and creating quality content in a fast-moving, live environment
- Highly organized, responsive, and able to independently manage a consistent publishing cadence
- Experience with influencer or creator outreach is a plus
Key Dates
- Contract begins: September 8, 2026
- On-site: September 14, 2026
- Experience opens: November 14, 2026
- Contract ends: January 22, 2027
Availability for on-site content capture during the live experience will be required.
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