REFASH - Social Media Creative Intern
At a glance
Junior Social Media role at Carousell Group. Hong Kong, , Hong Kong · internship.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan social content with the marketing team, spotting trends and shaping ideas with viral potential
- Create posts for social channels and the website that match the brand voice, and adapt copy for other materials
- Brief the creative team on campaign visuals, then help keep delivery on schedule and aligned with campaign aims
- Prepare livestreams, coordinate products, and help run events with public participants and other markets
- Answer customer messages and comments, explore brand partnerships, and assist with sale-event inventory
What you bring
- Cantonese fluency is required, alongside strong English and Mandarin
- You have experience with at least two social platforms and can edit photos and videos using CapCut or a similar tool
- You are comfortable on camera and communicate well in writing and conversation
Who this fits
This internship suits someone pursuing social media and content work who can contribute across planning, production, customer replies, and events. The role is on-site and requires Cantonese, English, and Mandarin. A relevant degree is preferred but optional.
From the employer
Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah, Cho Tot, Ox Street, Refash and Laku6 serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.
About REFASH
Founded in Singapore in 2016, REFASH has transformed what it means to buy and sell secondhand fashion. With a mission to 'inspire a new generation of consumers to think secondhand first', REFASH has processed over 9 million pieces of clothing that would have otherwise ended up in landfills. REFASH has expanded to encompass over 25 stores in Singapore, Malaysia, and Hong Kong, offering a seamless thrifting experience for everyone. Visit refash.sg for more information.
Key Responsibilities
Work with the Marketing team to plan and execute content calendars
Spot social trends and develop content ideas with viral potential
Curate engaging content that aligns with the brand’s voice across social media channels (Instagram, Xiaohongshu, Facebook, etc.) and website
Support event planning and management, including coordinating with public participants and confirming event details
Develop clear creative briefs for campaign visuals, working closely with the creative team to ensure timely delivery and alignment with campaign objectives and brand guidelines
Support livestream sessions, including pre-live preparations, product coordination, and on-site assistance to ensure smooth execution
Provide customer service by responding to DMs, emails, and social media comments
Collaborate with other markets in Singapore and Malaysia to create content, including co-created reels and campaigns
Identify opportunities for partnerships, sponsorships, and brand collaborations
Translate and adapt content copies for online and offline collaterals
Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflows
Assist in major offline sale events, including inventory sorting and processing
Currently pursuing a degree in Marketing, Communications, Business, or a related field (preferred but not mandatory)
Native in Cantonese is a must, Proficient in English and Mandarin
Experienced with at least two social media platforms (Instagram, Xiaohongshu, TikTok, Facebook)
Skilled in photo and video editing tools (e.g., CapCut or similar)
Familiarity with generative AI tools for content creation (e.g., AI-assisted copywriting, image/video enhancement)
Comfortable and confident being in front of the camera for content creation
Excellent written and verbal communication skills
Relevant internship or freelance experience in marketing, content creation, or social media is a plus
Able to commit to full-time work for at least 6 months is a plus
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