Channel Growth Associate (Trade-In)
At a glance
Junior Growth Marketing role at Carousell Group. Singapore, , Singapore · full-time.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Grow Trade-In results across online and retail channels by running promotions and improving the customer journey
- Bring new partners into the program, coordinate launches and negotiate changes to how each program works
- Plan Carousell campaigns with Ads and platform notifications, then refine their targeting and messaging
- Set up programs, coordinate operations and logistics, and reconcile partner payments
- Track channel results, build reports and dashboards, and recommend ways to improve growth
What you bring
- A diploma or degree in business, economics, marketing or a related discipline
- Fresh graduates can apply; up to two years of experience is also suitable
- You can analyze problems, use Excel or Google Sheets, and communicate with stakeholders
Who this fits
This junior role suits someone who takes initiative, learns quickly and can adapt as priorities and responsibilities evolve. It is an onsite position.
From the employer
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.
Laku6 is the leading AI-first end-to-end electronics recommerce platform in Indonesia where our technology has helped over 500,000 users sell their gadgets directly for cash or via Trade-In with leading eCommerce Partners. Laku6 is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).
Visit www.laku6.com/ for more information.
About the Role
We are looking for a Channel Growth & Operations Associate to help scale our device Trade-In business across major online platforms and retail partners.
This role sits at the intersection of partnerships, operations, and growth, managing Trade-In programs across partners such as Lazada and Shopee, while also working with the Carousell platform team to run marketing campaigns that drive awareness and demand for Trade-In services.
You will play a key role in growing Trade-In adoption through channel management, program execution, and traffic generation initiatives.
Responsibilities
1. Channel Growth & Performance
Manage performance of Trade-In programs across e-commerce and partner channels. Including but not limited to:
Proposing and executing promotional campaigns
Identifying improvements in customer journey and conversion flow
Working with partners to launch new initiatives and improve adoption
2. Partner & Program Management
Coordinate and manage relationships with platform and retail partners.
Supporting onboarding of new Trade-In partners
Coordinating program launches with partner teams
Negotiating and proposing improvements to program structures
Preparing weekly updates and quarterly business reviews (QBRs) for partners
3. Marketing Campaigns (Carousell Platform)
Work with the Carousell marketplace team to run traffic and awareness campaigns for Trade-In services. Responsibilities include:
Planning and executing campaigns using Carousell Ads and platform notifications
Launching targeted promotions to drive Trade-In awareness among Carousell users
Monitoring campaign performance and optimizing messaging
Working with marketing teams to develop campaign creatives and messaging
4. Operational Execution
Ensure smooth execution of Trade-In programs across all channels.
Setting up Trade-In programs in internal backend systems
Coordinating with operations and logistics teams
Managing financial settlements and reconciliation with partners
Ensuring program accuracy and operational readiness
5. Reporting & Insights
Track weekly performance of Trade-In channels
Prepare reports and dashboards for internal stakeholders
Identify insights and propose improvements to drive channel growth
Candidate Requirements
Diploma or Bachelor’s degree in Business, Economics, Marketing, or related disciplines
Fresh graduates or candidates with 0–2 years experience are welcome
Strong analytical ability and problem-solving skills
Comfortable working with Excel / Google Sheets
Strong communication and stakeholder management skills
Self-starter with strong ownership mindset
We are looking for someone who:
Is curious and hungry to learn
Thrives in fast-paced startup environments
Can work effectively despite unclear or evolving requirements
Is proactive and takes initiative to improve processes
Candidates looking for narrowly defined responsibilities or rigid job scopes may not find this role suitable.
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