Intern, Brand Strategy & Activation (lyf)
CapitaLand Open · verified Sep 21, 2026 At a glance
Entry-level Brand Marketing role at CapitaLand. Singapore, Central Singapore · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Learn how lyf applies its brand strategy across Brand, HR, Operations and Business Development
- Build the brand activity calendar, shape planning documents and help identify suitable vendors
- Help create brand guidelines and coordinate with stakeholders to extend lyf’s brand promises
- Assess commercial initiatives that could strengthen lyf’s brand, then support talent-attraction assets and plans
- Take on projects that grow the brand across current and upcoming developments
What you bring
- You are currently studying for a degree in Business
- You bring analytical thinking, close attention to detail, digital fluency and a people-focused approach
- You work creatively with others while also taking initiative and finding your way through a changing organization
- You can stay accountable while handling many tasks in a complex environment
Who this fits
This internship suits a self-motivated, energetic student who wants hands-on exposure to brand activation, talent attraction and cross-functional execution. You should be comfortable collaborating with stakeholders while working independently on project work. The role is based in Singapore.
From the employer
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.
Job Description
Job Description
Learning Experience and Journey:
- Learn about lyf, its brand strategy and how the brand is activated through different functions, which includes Brand, HR, Operations and Business Development.
- Experience, collaborate and observe the interaction of functions during brand execution.
- Understand the different typologies that is present within Singapore as well as through on-the-job training.
Developing skill sets through projects:
Brand
- Drive the operation strategy of a brand including defining brand activities calendar, creation of robust plans, identification of potential vendors for engagement.
- Assist to curate and develop guidelines for delivering brand promises and collaborating with different level of stakeholders to scale-up the brand.
- Research, analyze and evaluate the potential of commercial activities as a brand-building strategy for lyf.
Recruitment and Talent Attraction
- Develop brand assets and tactical plans for talent acquisition and development in line with brand standards and lyf digital strategy.
- Support ad hoc projects which focus on developing the brand within existing and new projects.
Job Requirements:
- Currently pursuing a degree in Business
- Analytical, detail-oriented, digitally savvy, and people-oriented
- Innovative and creative team player who is also independent and a self-starter – ability to navigate a dynamic organization.
- Demonstrates accountability and thrives in complex environments while effectively managing numerous tasks
- Self-motivated and energetic
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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