Marketing Executive (Digital & CRM)

About the Role

Cantor Fitzgerald Ireland is seeking a proactive and detail-oriented Marketing Executive (Digital & CRM) to support the delivery of the firm's digital marketing and client communications programmes.

This role will be responsible for managing digital channels, supporting CRM activity, executing email campaigns and providing reporting and insights to help measure marketing performance. The successful candidate will play an important role in ensuring Cantor's marketing activity reaches the right audiences, supports business development objectives and delivers a positive client experience.

This is an excellent opportunity for a marketing professional looking to develop their career within a leading financial services firm.

Key Responsibilities

Digital Marketing

• Support the delivery of Cantor Fitzgerald Ireland's digital marketing programme.
• Create, schedule and publish content across digital channels, including LinkedIn and the corporate website.
• Support the promotion of thought leadership, events, sponsorships and business initiatives.
• Monitor campaign performance and recommend improvements.

• Ensure all digital activity aligns with brand and compliance requirements.

CRM & Marketing Automation

• Manage and maintain client and prospect databases.
• Execute targeted email communications and marketing campaigns.
• Create audience lists and email segmentation for campaigns and events.
• Maintain CRM data quality and ensure compliance with data protection requirements.

• Support client and prospect engagement initiatives through effective use of CRM tools.

Reporting & Analytics

• Produce regular marketing reports and dashboards.
• Track campaign performance across email, website, social media and event channels.
• Measure engagement, audience growth, lead generation and conversion metrics.
• Analyse client and prospect engagement data to identify trends and opportunities.
• Monitor campaign KPIs and identify opportunities for improvement.

• Provide marketing insights to support decision-making and campaign planning.

Website & Digital Channels

• Maintain and update website content.
• Publish thought leadership, market commentary and event content.
• Support website SEO and content optimisation initiatives.
• Monitor website traffic and user engagement trends.
• Liaise with external website providers where required.

• Identify opportunities to improve user experience and digital engagement.

Event & Campaign Support

• Support promotion of client events, webinars and sponsorship activities.
• Assist with event registration and attendee communications.
• Coordinate pre- and post-event digital communications.

• Support integrated marketing campaigns across multiple channels.

Brand & Compliance

• Ensure all digital communications adhere to Cantor Fitzgerald Ireland brand guidelines.
• Support compliance approval processes for marketing communications.
• Maintain high standards of accuracy and attention to detail across all marketing activity.

Skills & Experience

Essential

• 2+ years’ experience in a marketing, digital marketing or CRM role.
• Experience managing email marketing campaigns and marketing automation platforms.
• Experience using CRM systems and database management.
• Strong analytical skills with the ability to interpret data and produce actionable insights.
• Excellent organisational and project management skills.
• Strong written and verbal communication skills with high attention to detail and accuracy.

• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Desirable

• Experience within financial services, professional services or another regulated industry.
• Experience updating and maintaining website content through CMS platforms.
• Knowledge of SEO, Google Analytics and digital marketing best practices.
• Experience using Salesforce, HubSpot, Dynamics or similar CRM platforms.
• Understanding of event marketing and client engagement programmes.
• Experience working with external agencies and suppliers.