Marketing Executive – Digital & Brand
Mid-level General Marketing role at Asian Heart Institute. Mumbai · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run campaigns that grow healthcare brand awareness, engagement, and leads
- Write content for the website, social channels, blogs, and patient or corporate materials
- Work with digital agencies on monthly calendars, SEO/SEM, email, and social ads
- Coordinate consultants, internal teams, agencies, and stakeholders to deliver marketing initiatives
- Review marketing metrics, improve performance, and track relevant industry developments
What you bring
- Bring two to three years of marketing experience, ideally in healthcare
- An MBA in marketing or a related discipline is strongly preferred
- Use Chat GPT, Canva, and MS Office confidently; marketing-tool experience is a plus
- Have healthcare experience or a science, pharmacy, medical, or allied-health background to understand medical content
- Show creative thinking, strong English, and a practical working style
Who this fits
This is a full-time, Mumbai-based marketing role for someone comfortable supporting both digital and offline brand communication. Healthcare experience or a relevant science, pharmacy, medical, or allied-health background will help you work with medical content. You’ll also need to coordinate across consultants, internal teams, agencies, and other stakeholders.
From the employer
Responsibilities
- Develop and implement strategic marketing plans and campaigns that drive brand awareness, customer engagement, and lead generation within the healthcare sector.
- Create compelling content for various channels including website, social media, blogs, and marketing collaterals like patient information brochures, corporate brochures, therapy-specific leaflets, etc.
- Should have a creative bent, a good command of English, and a practical approach.
- Liaise with digital marketing agencies to prepare monthly content/calendar for digital marketing campaigns, SEO/SEM, email marketing, and social media advertising.
- Coordinate with consultants, internal teams, external agencies, and stakeholders to ensure effective execution of marketing initiatives.
- Monitor and analyze marketing performance metrics and optimize strategies accordingly.
- Stay up-to-date with industry trends and developments to ensure the company's competitive edge.
- Strong preference for MBA (in Marketing or a related field).
- 2 to 3 years of proven experience in marketing, preferably in the healthcare domain.
- Proficiency in the use of Chat GPT, Canva, and MS Office; experience with marketing software and tools is a plus.
- Either experience in the healthcare domain or with a science, pharmacy, medical, or allied health background to grasp medical content.
About Asian Heart Institute
Asian Heart Institute is India's #1 cardiac hospital dedicated to incorporating the latest technological advances and ethical practices to provide quality heart care at reasonable costs. As a JCI, NABH, and ISO-accredited hospital with a staggering success rate of 99.83% in bypass surgeries and an overall 99.4% in cardiac surgeries, we are considered among the best globally.
Our foundation rests firmly on four core pillars: Ethics, Experience, Excellence, and Expertise. At the heart of our approach is a steadfast commitment to integrity and ethical practices, ensuring that every patient is treated with the highest level of respect and care. We take pride in our team of renowned experts, each contributing years of specialized experience and skill, which is pivotal in driving our pursuit of excellence. Our focus on expertise is not just about having the best professionals on board, but also about fostering continuous learning and staying ahead in our field.
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