Channel & Customer Marketing Manager On Trade
At a glance
Manager-level Customer Marketing role at Campari Group. Munich.
Pay not stated Customer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build channel plans for On-Trade and turn brand direction into customer activations and programmes
- Spot customer, consumer and occasion opportunities across bars, restaurants, wholesalers and key accounts
- Create tailored events and commercial campaigns, then coordinate their delivery with sales and marketing teams
- Set budgets and success measures, review campaign results, and prepare sales stories and activation tools
- Brief agencies and other partners to deliver customer experiences and support strong execution in market
What you bring
- At least four years in trade, channel and customer, shopper or brand marketing
- A university degree in business, marketing, communication or a comparable discipline
- Fluent German and English, with a strong grasp of customer needs and On-Trade dynamics
- You can turn data and consumer insights into practical recommendations and influence stakeholders across teams
Who this fits
This manager role suits someone who can pair strategic planning with hands-on campaign delivery and work across sales, key account management and consumer marketing. FMCG experience is preferred, especially in drinks or hospitality-related sectors. The role is based in Munich, with remote work options and flexible hours.
From the employer
General Description of the Role
Do you want to help shape the future of the On-Trade business and bring some of the most exciting brands in the aperitivo category to life? As Channel & Customer Marketing Manager On Trade, you will develop strategies and activation plans for brands such as Aperol, Sarti, Campari and Crodino, translating them into impactful customer experiences and successful in-market execution.
In this role, you will combine strategic thinking with hands-on implementation and work closely with Sales, Consumer Marketing and external partners to unlock growth opportunities across bars, restaurants, wholesalers and key On-Trade customers.
Your tasks
- Develop and drive channel and customer marketing strategies for the On-Trade business
- Translate brand strategies into impactful activation plans and customer programmes
- Identify growth opportunities, consumer trends and emerging occasions within the On-Trade environment
- Create and execute customer-specific activations, events and commercial initiatives
- Partner closely with Sales, Key Account Management and Consumer Marketing to ensure excellent market execution
- Manage marketing budgets, define success metrics and evaluate campaign performance
- Collaborate with agencies and external partners to deliver best-in-class activations and consumer experiences
- Develop compelling sales stories, tools and activation concepts that support commercial growth
Your Profile
- Minimum of 4 years of experience in Trade Marketing, Channel & Customer Marketing, Shopper Marketing or Brand Marketing
- University degree in Business Administration, Marketing, Communication or a comparable field
- Experience in FMCG is preferred, ideally within spirits, beer, wine, soft drinks or hospitality-related industries
- Strong understanding of customer needs, consumer behaviour and the dynamics of the On-Trade channel
- Ability to combine strategic thinking with a hands-on, pragmatic approach
- Strong stakeholder management and communication skills, with the ability to influence across functions and hierarchy levels
- Analytical mindset with the ability to translate data and insights into actionable recommendations
- Entrepreneurial attitude, creativity and a passion for identifying and unlocking new growth opportunities
- Fluent German and English language skills
What we offer
- 30 days of vacation
- Flexible working hours
- Remote work options
- Fitness center subsidy
- Company pension plan
- Anniversary payments
- Special leave
- Comprehensive onboarding
- Discounted employee purchases & free products
- Exciting team events
- Lunch vouchers
- Deutschlandticket
Customer Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Customer Marketing
Find me workBy the team behind growthroles.