Channel & Customer Marketing Specialist On Trade

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

The Role

We are looking for a dynamic, commercially savvy Channel & Customer Marketing Specialist to lead on-premise channel strategy and execution across South Africa. This role sits at the intersection of marketing and sales and is critical to driving brand conversion, visibility, and advocacy in bars, restaurants, nightclubs, and prestige venues.
You will partner closely with our Brand, Commercial, and Trade Activation teams to deliver channel strategies that bring our portfolio to life in the on-trade, turning occasions into opportunities and venues into brand worlds.

Key Responsibilities and Activities

• Develop and execute the on-premise channel strategy aligned with brand and commercial priorities
• Lead channel segmentation to define outlet types, prioritize accounts, and tailor portfolio and activation tactics
• Build and implement annual on-premise marketing plans, in collaboration with brand and commercial teams
• Develop and manage toolkits, POSM, and menu strategies for priority venues and occasions
• Drive shopper and customer insight generation to inform channel strategy and optimize campaign effectiveness
• Track competitor activity, outlet performance, and market trends to refine channel tactics
• Collaborate with Sales and Marketing teams to deliver best-in-class execution
• Support Joint Business Planning and tailor-made activation programs with strategic on-premise customers
• Manage the on-premise marketing budget, ensuring efficient resource allocation and strong ROI
• Define and report on KPIs and performance metrics to measure channel marketing effectiveness
• Work closely with external partners, including creative, POS, and activation agencies, to deliver campaigns on time and within budget
• Act as the go-to expert for on-premise shopper behavior, outlet dynamics, and trade opportunities

What We’re Looking For:

• 3–5 years of experience in Trade Marketing, Channel Marketing, or Brand Activation in the FMCG, Spirits, or Beverage industry
• Strong knowledge of the South African on-trade landscape and customer dynamics
• Proven ability to influence cross-functional teams and drive commercial impact
• Passion for hospitality, culture, nightlife and premium brands
• A self-starter with a bias for action and creative problem-solving
• A collaborative spirit who thrives in a fast-paced, entrepreneurial environment

Why Join Us?
Campari Group is where culture meets craft. You’ll be part of a bold, ambitious team shaping the future of premium spirits in South Africa - building brands that matter, in places that count.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.