Marketing Lead

Caddi Open · verified Aug 15, 2026

On-site Seattle Senior General Marketing

Senior General Marketing role at Caddi. Seattle · $100,000–$130,000 base.

SalaryStated by Caddi

$100,000 – $130,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Work with founders and sales reps to turn conversations into messaging, campaigns, and pipeline support
Run GTM tests through content, email, partnerships, events, and founder-led efforts
Shape ICPs, use cases, positioning, and sales assets such as decks and case studies
Set up lightweight tracking for meetings, pipeline impact, and marketing outcomes

What you bring

Three to six years in B2B marketing, GTM, or revenue-adjacent work
Prior outbound or sales-development experience, or close involvement with those motions
Experience partnering with sales at a startup, including seed or Series A stage
Ability to build from scratch, handle ambiguity, and learn through testing
Experience marketing to law, finance, consulting, or other professional-services buyers

Who this fits

You’ll suit a hands-on first-marketing role where you build the function, work directly with founders and sales, and learn through experiments. The job is onsite in Seattle, with an in-person, fast-paced environment and responsibility for creating the marketing foundation from scratch.

From the employer

We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting in legal and finance).

This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.

We’re looking for someone who has spent time earlier in their career doing outbound or SDR-style work and brings a strong understanding of what it takes to generate real sales conversations.

It’s a hands-on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.What You’ll Do

What You’ll Do

- Partner Closely With Sales

Work directly with AEs and founders to support pipeline creation
Translate real sales conversations into sharper messaging and campaigns
Build marketing that enables outbound, follow-ups, and deal progression

- Run Early GTM & Demand Experiments

Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
Test different ways to reach and engage buyers and double down on what works
Own the learning loop: what resonates, what doesn’t, and why

- Own Positioning & Core Marketing Assets

Help define and refine ICPs, use cases, and positioning
Own website messaging, decks, one-pagers, case studies, and lightweight content
Ensure sales always has clear, usable materials

- Build the Marketing Foundation

Establish simple systems for tracking meetings, pipeline influence, and outcomes
Create a repeatable marketing rhythm appropriate for a seed-stage company
Support founder-led marketing and thought leadership where useful

Requirements

3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
Experience working closely with sales in an early-stage or fast-growing environment
Hands-on experience earlier in your career doing outbound sales or sales development, or working in a role tightly coupled to outbound motions (e.g. SDR/BDR).
Comfort operating with ambiguity and building from scratch
Strong communication and execution skills
Bias toward action, testing, and learning
Experience at a seed or Series A startup
Familiarity with outbound sales motions
Experience marketing to professional services (law, finance, consulting, etc.)

Benefits

Early Marketing role with meaningful ownership
Competitive base salary: $100,000 – $130,000
Meaningful early-stage equity
Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents
In-person, fast-paced environment with a technical, ambitious, mission-driven team