Public Relations Account Manager

Burson Open · verified Sep 10, 2026

Sydney Manager Public Relations

Mid-level Public Relations role at Burson. Sydney.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run daily accounts, keeping integrated campaigns on schedule and to a high standard
Help shape campaign strategies, public relations plans and content calendars
Coordinate work across earned, social, digital and influencer channels
Use audience insights and performance data to guide planning and improve results
Build media and influencer relationships while supporting issues work and junior colleagues

What you bring

At least four years in consumer PR or communications, with corporate exposure
Experience delivering B2C campaigns and some work involving B2B audiences
A data-focused approach with evidence of using insights to show campaign impact
Strong media relations and content development capabilities
Organization, initiative and close attention to detail when handling competing priorities

Who this fits

You’ll suit this role if you have a corpsumer background, combining B2C campaign work with corporate exposure and an interest in issues and crisis communications. The role is based in Sydney and uses a hybrid model, with teams generally in the office around four days a week. You’ll work closely with senior colleagues, contribute to integrated client campaigns and help develop junior team members

From the employer

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

We’re looking for an Account Manager (Corpsumer) to join Burson in Sydney, working across a mix of corporate and consumer clients and delivering integrated, reputation-led communications.

This role suits someone with a corpsumer background, bringing experience across B2C campaigns with exposure to B2B, and growing capability in issues-rich environments. A key focus for this role is a strong Data & Intelligence mindset, using insights, audience data and performance metrics to shape campaigns and strengthen outcomes.

Working closely with senior team members, you’ll help shape and deliver integrated campaigns across earned, social, digital and influencer channels, while managing day-to-day delivery and building strong client relationships. It’s a fast-paced role with strong exposure, offering the opportunity to grow your skills across strategy, execution and integrated communications.

What You’ll Do

Lead day to day account management, ensuring campaigns are delivered on time and to a high standard
Support the development of campaign strategies, PR plans and content calendars
Drive execution across integrated campaigns spanning earned, social, digital and influencer
Apply a Data & Intelligence lens to your work, using insights to inform planning, optimise performance and strengthen results
Build and nurture relationships with media, influencers and key stakeholders
Support issues and crisis workstreams, building confidence in navigating sensitive situations
Develop high quality content including press releases, pitches and social content
Use proprietary AI tools to support content development, research and campaign planning, improving speed and quality of outputs
Leverage AI assisted approaches to media monitoring, reporting and performance analysis, helping turn data into sharper insights
Manage campaign trackers, reporting and documentation with strong attention to detail
Mentor and support junior team members, contributing to team capability
Contribute to new business proposals, case studies and organic growth opportunities

Experience That Contributes To Success

4+ years experience in consumer PR or communications, with exposure to corporate work (corpsumer)
Experience delivering B2C campaigns, with some exposure to B2B
Strong Data & Intelligence capability, with proven experience using insights and performance data to shape campaigns and demonstrate impact
Exposure to or interest in issues and crisis communications
Familiarity with AI tools (e.g. generative AI, AI-powered analytics) and a willingness to integrate them into day-to-day workflows
Curiosity about emerging technology and how it can improve campaign performance and efficiency
Strong media relations and content development skills
Highly organised, with the ability to manage multiple priorities in a fast paced environment
A proactive, solutions focused mindset with strong attention to detail

#Hiring #AccountManager #ConsumerPR #CorporateCommunications #SydneyJobs #PRCareers #DataDriven #Burson #OneBurson

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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