Senior Brand Strategist
At a glance
Senior Brand Marketing role at Bulletproof. Singapore, Central Singapore · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape brand positioning, brand worlds and architecture, then turn insights into creative directions for design and identity
- Set design principles and give designers clear, constructive strategic feedback that strengthens their work
- Guide client workshops and strategic conversations, bringing confidence and clarity to the room
- Adapt brand thinking across APAC markets while balancing regional consistency with local differences
- Work independently at pace, connecting data and insight with creative choices and strong strategic craft
What you bring
- You have a strong foundation in brand strategy, beyond communications planning, and can use its core frameworks independently
- You bring experience from a leading brand or design agency, or a creative background followed by a move into brand strategy
- You can shape strategy that informs design and creative work, and communicate confidently with clients and creative teams
- Experience across several APAC markets is strongly preferred
Who this fits
This senior role suits an established strategist who can lead strategic thinking and work independently from the start. You’ll be based on-site at the Singapore studio.
From the employer
We are searching for a talented Senior Brand Strategist to join our Singapore studio.
...have you worked in the world's best agencies?
...do you have outstanding FMCG client management experience working with global brands?
...are you ready to level up?
If this sounds like you, we'd love to hear from you!
ABOUT US:
• 400+ strong global brand agency
• 100% independent
• 28 years young
• 8 studios around the world
Offering unrivalled creativity at global scale, Bulletproof is the world’s largest independent brand agency. Across eight studios, 400 liked-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum.
As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best.
At Bulletproof we have three core beliefs:
WE BELIEVE GREAT IDEAS CHANGE THE WORLD
We believe in the power of creativity to influence human behaviour, affect change and pierce conventions.
WE BELIEVE PEOPLE MAKE THE DIFFERENCE
We celebrate human connectivity and culture, and believe diversity delivers richer, deeper thinking with an infectious energy.
WE BELIEVE NAÏVEity breeds brilliance
We believe remaining relentlessly curious and open to new possibilities leads to purer, more interesting and uncharted creative solutions.
Requirements
ABOUT YOU:
This role is ideal for:
- A strategist from a top brand or design agency, or
- Someone with a creative/advertising background who has transitioned into brand strategy and now leads thinking confidently
You should already be fluent in core brand strategy tools and frameworks, able to operate independently from day one, and comfortable shaping work that directly informs design and creative expression.
Ideal Background
- Experience at a leading brand or design agency
- Strong grounding in brand strategy, not just communications planning
- Comfortable working in fast-paced, high-standards agency environments
- Experience across multiple APAC markets is strongly preferred
What You’ll Do
- Lead the development of brand positioning, brand worlds, and brand architecture
- Translate consumer, category, and cultural insights into clear creative territories that guide design and identity work
- Build strong design principles and provide confident, constructive strategic critique
- Partner closely with designers to inspire and elevate creative output
- Lead or co-lead client workshops and strategic discussions with clarity and authority
- Navigate multi-market APAC contexts, balancing global consistency with local nuance
- Work independently, at speed, with a high bar for strategic rigour and craft
What We’re Looking For
- A strategist who can use data and insights to bridge strategy and creativity seamlessly
- Someone who understands how brands are built through systems, worlds, and expression, not just messaging
- Confident in front of clients and creatives alike
- Structured thinker, but not rigid, able to adapt frameworks to the problem
- High ownership, strong taste, and excellent judgement
Bonus Experience
- Innovation strategy or portfolio architecture experience
- Experience shaping or evolving complex brand portfolios
- Exposure to large regional or global brand systems
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