Freelance Paid Search Strategist Japanese - English (North America)

Brafton Open · verified Sep 18, 2026

Remote Vancouver Mid-level Paid Search / PPC

Mid-level Paid Search / PPC role at Brafton. Remote, Canada.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run Google Ads across Search, Performance Max and Display, with B2B work preferred
You'll localize ad copy for Japanese audiences while preserving the brand's tone and cultural nuance
You'll review Japanese search-term reports and keyword data to guide optimizations and negative keyword lists
You'll shape targeting, ad structure and messaging, then prepare Japan-focused insights for global PPC reporting

What you bring

You'll have professional fluency in spoken and written English and Japanese
You'll bring hands-on Google Ads campaign management experience
You'll know Japanese-market keyword research methods beyond translation software
You'll have at least two to three years of paid media experience, ideally including international campaigns
You'll communicate clearly in writing and work asynchronously with teams across time zones

Who this fits

This suits a bilingual paid media specialist who can support Japanese campaigns and explain optimization decisions clearly. It is a remote, casual freelance opportunity, and location does not matter. You will collaborate asynchronously with English-speaking teams across time zones.

From the employer

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, casual freelance opportunity. Location doesn't matter.

Core Competencies

Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.

Strategic & Analytical Capabilities

Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
Comfortable collaborating asynchronously across time zones with English-speaking teams.

Professional Requirements

Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure.
Strong communicator, with the ability to provide clear written updates and context behind optimizations.
(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
Native, Fluent or Professional Japanese language proficiency

Bonus Skills But Not Essential

Experience on NAVER ads
Korean language proficiency