Lifecycle Marketing & Growth Manager

In this position you will…

…lead the commercial launch and growth of bolttech’s new and innovative consumer propositions, such as cyber protection. As a marketing expert, you will drive sales conversion, funnel optimisation, activation and ongoing customer usage, working with distribution partners, account teams and cross-functional stakeholders to turn customer access into measurable engagement and growth.

You will be responsible for…

• Driving and owning the end-to-end activation strategy for consumer propositions across partner channels.
• Driving sales and activation across Asia, with a clear focus on sales conversion, funnel optimization and customer usage.
• Analyzing the customer journey from product purchase or eligibility through registration, activation and ongoing usage, identifying key drop-off points and opportunities for improvement.
• Developing and executing initiatives to improve activation, conversion and customer adoption rates.
• Partnering closely with distribution partners to embed activation initiatives into their customer journeys and key customer touchpoints.
• Working with partner Sales, Marketing, CRM and Customer Experience teams to improve how the value of consumer propositions is communicated to customers.
• Designing and optimizing customer activation campaigns across relevant channels, including digital, CRM, SMS, app, web and other partner touchpoints.
• Using customer behavior, funnel and performance data to identify activation barriers and translate insights into actionable improvements.
• Establishing, monitoring and reporting key activation KPIs, including activation rate, conversion rate, adoption and engagement.
• Testing and optimizing activation journeys, messaging and campaign mechanics to continuously improve performance.
• Collaborating with Product, Distribution, Marketing, Operations, Customer Experience and Data teams to improve the overall consumer propositions customer experience.
• Collaborating with account teams and senior stakeholders across Asia to design and execute partner-specific go-to-market strategies.
• Providing customer and partner insights to support the ongoing development and optimization of consumer propositions.
• Building reusable frameworks, playbooks and best-practice guidance for launching and scaling consumer propositions.

For you to be successful…

…we expect you to be able to demonstrate the following key competencies:

Customer Focus

• Demonstrates a customer-centric mindset by prioritizing customer needs and feedback.
• Simplifies and improves customer journeys, leveraging insights and automation where possible.
• Uses customer data and feedback to guide decisions and solution design.

Impactful

• Clearly understands team and business objectives, aligning actions to achieve them.
• Takes accountability and acts proactively to address issues or opportunities.
• Makes informed decisions by seeking necessary information and recommending solutions with confidence.
  
  

Creative & Curious

• Looks for new and better ways to solve problems and deliver value.
• Experiments with emerging trends and innovations relevant to marketing and technology.
• Seeks continuous learning and knowledge sharing beyond own area of focus.
  
  

Collaborative & Inclusive

• Builds trust and works effectively across diverse teams, partners, and cultures.
• Listens to and respects differing perspectives to co-create mutually beneficial outcomes.

Communication

• Communicates clearly and effectively, actively listening and synthesizing others’ viewpoints.
• Keeps stakeholders accurately informed and updated on key developments.
• Welcomes feedback and expresses opinions constructively.

You will require the following qualifications and skills

• 8+ years of experience in customer activation, growth, CRM, lifecycle marketing, customer engagement, digital marketing, or a related commercial role.
• Proven experience in improving customer activation, conversion, adoption, or engagement through data-driven initiatives.
• Strong understanding of digital customer journeys, customer funnels, and key drivers of customer activation and engagement.
• Demonstrated experience in D2C customer lifecycle marketing across an omni-channel landscape, including digital, CRM, email, SMS, app, web and paid media touchpoints.
• Experience in analyzing customer behavior and performance data to identify opportunities and translate insights into actionable initiatives.
• Hands-on experience with funnel optimization, web analytics and experimentation tools, such as Google Analytics and VWO.
• Strong stakeholder management skills, with experience working across cross-functional teams and external business partners.
• Ability to independently develop, execute, and optimise activation campaigns and initiatives from strategy through implementation.
• Strong commercial mindset with the ability to balance customer needs, partner priorities, and business objectives.
• Excellent communication and influencing skills, with the ability to work effectively in a complex, cross-functional environment.
• Business-level proficiency in English and Korean.
• Experience in telecommunications, fintech, digital platforms, subscription services, cybersecurity, insurance, or insurtech would be an advantage.