Senior Social Media Officer (Maternity Cover)

Contract: Full time, 12 month FTC (maternity cover) Salary: £36,000 per annum plus London Weighting Allowance of £3,954 Location: London, Hybrid (2 days a week in the office) Closing date: Monday 2 November 2026 Interview date: 11th,12th & 13th November 2026

Are you a creative and strategic social media professional who is passionate about using digital channels to make a difference? We're looking for a Senior Social Media Officer join us on a 12 month contract for maternity cover to help grow and strengthen Blue Cross's social media presence through engaging, innovative content that connects audiences with our mission and services. As Senior Social Media Officer, you'll play a key role in delivering our social media strategy, creating compelling content that increases engagement, drives awareness of our services, and helps establish meaningful connections between Blue Cross and its audiences. Working closely with colleagues across the Digital, Creative, Fundraising and Service teams, you'll develop, commission, schedule and evaluate social media content across our channels. You'll support teams across the charity to tell the story of Blue Cross through social media, ensuring content is audience-focused, engaging and aligned with organisational priorities. You'll be responsible for managing and supporting our social media channels and centre accounts, developing content plans, monitoring performance, providing insight and analysis, and identifying opportunities to grow our audiences. Through a test-and-learn approach, you'll use data, trends and emerging opportunities to continually improve our content and maximise impact. We're looking for a confident, creative and analytical social media professional who combines strong content creation skills with a data-driven approach. You'll be passionate about understanding audiences, spotting trends and creating content that inspires engagement and action. A natural collaborator, you'll enjoy working with colleagues across a wide range of teams and be confident providing guidance and support to others. You'll bring curiosity, initiative and a proactive mindset, alongside a genuine enthusiasm for social media and its potential to support Blue Cross's mission and improve pet welfare. You'll be motivated, organised and self-driven, with a flair for creating engaging content and a desire to help Blue Cross make the most of its social channels now and in the future.
Essential Qualifications, Skills, and Experience

• Substantial experience managing social media accounts and online communities for public-facing organisations with large audiences
• Experience developing and implementing audience-focused content plans across multiple channels and activities, with evidence of delivering defined objectives
• Experience collaborating with subject matter experts to produce accurate and informative content that makes complex topics accessible and engaging
• Strong multimedia content creation skills, with experience using relevant design and video-editing tools
• Experience using social media publishing, community management and analytics platforms, with the ability to apply insight to optimise content and improve performance
• Outstanding written and verbal communication skills, with strong attention to detail and storytelling ability
• Demonstrable ability to build effective relationships and advise or influence stakeholders across different functions and levels of seniority
• The ability to demonstrate, understand and apply our Blue Cross values

Desirable Qualifications, Skills, and Experience

• Experience working with online influencers, public figures or corporate partners
• Experience supporting social media responses during reputational issues, crises or rapidly developing situations
• Understanding of the wider digital marketing landscape

Using AI in your application
We’re happy for you to use AI tools to help you prepare your application, for example to organise your thoughts, improve clarity or check spelling and grammar. However, your application must be an honest reflection of your own skills, experience and achievements, and AI should not be used to write your application for you or create examples that aren’t your own.

Please read our guidance on using AI when applying to Blue Cross before submitting your application.
How to apply Click the apply button below and complete the online application process before the closing date. We reserve the right to close this vacancy early should we receive an overwhelming response.