Digital Marketing Manager, Senior

Blackbaud Open · verified Sep 11, 2026

Hyderabad Full-time Senior Digital Marketing

Senior Digital Marketing role at Blackbaud. Hyderabad · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape paid media, search, and digital ABM plans for assigned markets
Build long-term programs tied to awareness, leads, pipeline, and bookings
Set up, run, and assess paid campaigns across multiple channels
Guide audience, data, channel, offer, and content choices for acquisition
Coordinate agency delivery and suggest landing-page, SEO, creative, and conversion improvements

What you bring

A B.S. degree in business or a related field
Three to five years of digital marketing experience
Campaign setup, execution, and analysis using analytics and internal reporting tools
Paid media experience across search, programmatic display, digital ABM, and retargeting
Strong analytical thinking, including use of multi-touch attribution for optimization

Who this fits

This role suits a digital marketer who can support vertical and regional programs and work with delivery partners. Agency-side or service-delivery experience and work with B2B technology companies are preferred. It is a full-time position in Hyderabad, India.

From the employer

The Digital Marketing Specialist will provide strategic support, guidance, and expertise across the vertical and regional markets we serve to scale impact of digital marketing. This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.

Responsibilities:

• Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels.
• Assist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings.
• Assist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting.
• Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels.
• Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages, SEO recommendations, creative approaches, and more.
• Coordinate execution of campaigns with delivery partners such as agency.
• Provide ongoing and ad-hoc reporting to measure the success of paid media campaigns by vertical or solution campaigns.

Experience:

• B.S. degree in business or related field required
• 3-5 years’ experience in digital marketing required
• Experience agency side or in a service delivery capacity preferred
• Experience providing services to b2b technology companies preferred
• Experience with digital marketing campaign setup, execution, and analysis using a variety of analytics tools as well as internal reporting tools required
• Experience managing paid media campaigns including paid search, programmatic display, digital ABM, and re-targeting leveraging 1st and 3rd party data sources required
• Exceptional analytical and critical thinking skills, including knowledge of multi-touch attribution models to inform optimization required

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.