Creative Brand Strategist
At a glance
Mid-level Brand Marketing role at Bjak. Remote, Singapore · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape brand messaging and positioning across markets, then keep the brand recognizable across channels and formats
- Develop campaign concepts and run integrated campaigns aimed at awareness, engagement, and lead generation
- Brief designers and content creators to turn brand plans into creative assets, then assess campaign results for improvements
- Guide social, newsletter, and community content, including programs that encourage participation, advocacy, and loyalty
- Work with creators and brand advocates, and use audience data and user content to inform brand activity
What you bring
- You have three to five years in brand or creative strategy, digital marketing, or a related area
- You can turn business objectives into creative ideas and coordinated brand plans
- You communicate and tell stories well, and bring strategic judgment
- You can handle several projects at once while staying detail-oriented
Who this fits
This mid-level role suits someone who combines brand planning with hands-on campaign, content, and community work. You must already live in Singapore, and strong English communication is required. The hiring process includes a portfolio review, an assessment or practical task, and role-specific and final interviews.
From the employer
About BJAK
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
The Role
We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce Bjak’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives.
You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels.
What You'll Do
1. Brand Strategy & Creative Direction
Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.
Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.
Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.
2. Campaign Development & Execution
Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.
Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets.
Monitor campaign performance, analyze results, and provide strategic insights for continuous improvement.
3. Content & Community Engagement
Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.
Build and nurture an active online/offline community aligned with Bjak’s mission and brand values.
Develop initiatives that increase participation, advocacy, and brand loyalty.
Identify and leverage user-generated content to strengthen brand authenticity.
4. Partnerships & Insights
Collaborate with influencers, creators, and brand advocates to amplify Bjak’s reach.
Develop programs that turn loyal users into brand champions and ambassadors.
Conduct in-depth data analysis to uncover insights that support brand strategy and future campaigns.
What We're Looking For
3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
Strong understanding of branding, content development, social media, and community engagement.
Ability to translate business goals into creative concepts and integrated brand strategies.
Familiarity with content management systems, community platforms, and analytics tools.
Excellent communication, storytelling, and strategic thinking skills.
Proven ability to manage multiple projects with strong attention to detail.
Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.
Location
This role is remote, but candidates must be based in Singapore. We are hiring specifically for this market, so applicants should already be based in Singapore.
Language
English is our main working language across global teams. Strong English communication is required.
Interview Process
Our process is designed to move fast:
Portfolio review
Online assessment or practical task
Role-specific interview
CEO / Final Interview
For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.
Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Brand MarketingRemote
Find me workBy the team behind growthroles.