Head of New Business Sales
Biffa Waste Services Open · verified Oct 25, 2026 At a glance
Director-level Sales Leadership role at Biffa Waste Services. Remote, United Kingdom · full-time · no salary stated · we estimate £85,000–£110,000 across the United Kingdom.
Biffa Waste Services has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the national plan for winning new business and deliver revenue, margin and customer acquisition goals
- Lead and coach the sales team, building accountability and stronger performance
- Use pipeline reviews, forecasting and CRM to manage sales results
- Take charge of major sales opportunities, commercial negotiations and new customer wins
- Coordinate with marketing, telesales, pricing, finance and operations to support profitable growth and customer outcomes
What you bring
- A record of growing B2B sales and delivering commercial results
- Experience leading salespeople and helping teams reach higher performance
- Commercial judgment, negotiation ability and skill working with stakeholders
- A data-led approach to improving sales performance over time
Who this fits
This is a director-level, national sales leadership role covering new business across SME, mid-market and strategic customers. It suits an experienced B2B sales leader who wants to shape commercial strategy and lead change. The role is remote in the United Kingdom.
From the employer
Head of New Business Sales – Commercial Collections
Ready for your next challenge?
We're looking for an ambitious, commercially focused and inspiring Head of New Business Sales to lead our national Commercial Collections sales function.
This is a fantastic opportunity to shape our national sales strategy, develop a high-performing team and drive profitable growth across SME, mid-market and strategic customers.
The Opportunity
You'll lead our national new business sales team, creating a culture of collaboration, accountability and high performance. Working closely with colleagues across Marketing, Telesales, Pricing, Finance and Operations, you'll help deliver sustainable growth and outstanding customer outcomes.
Your key responsibilities will include:
- Developing and delivering our national new business sales strategy, achieving revenue, margin and customer acquisition targets.
- Leading, coaching and inspiring our sales teams to achieve their full potential.
- Driving sales performance through effective pipeline management, forecasting and CRM.
- Leading strategic opportunities, commercial negotiations and new business acquisition.
- Building strong cross-functional relationships to deliver profitable growth and excellent customer experiences.
What We're Looking For
We're seeking an experienced sales leader with:
- A proven track record of delivering B2B sales growth and commercial results.
- Strong leadership skills and experience developing high-performing teams.
- Excellent commercial awareness, negotiation and stakeholder management skills.
- A data-driven approach to sales performance and continuous improvement.
- The ambition, energy and drive to lead change and deliver results.
Experience in commercial collections, waste management or environmental services would be an advantage.
Why Apply?
This is an exciting opportunity to take on a national leadership role, influence our commercial strategy and make a real difference to our people, customers and business.
Closing Date: Monday 26th October 2026
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