62,108 marketing and sales jobs. Ask Claude or ChatGPT for your shortlist
growthroles

Paid Social Specialist

Betway Group Open · verified Sep 10, 2026
Hybrid London Full-time Mid-level Paid Social

Mid-level Paid Social role at Betway Group. London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Help launch and manage paid campaigns through Meta, TikTok, and other social channels
  • Test creative and audiences while pacing spend against established plans
  • Review campaign results, surface trends or issues, and keep reporting materials current
  • Make basic campaign changes under direction, including pausing ads and refreshing creative
  • Check tracking and tagging, then coordinate with creative, analytics, and tracking teams

What you bring

  • Experience buying paid social media or working in digital performance marketing
  • Working familiarity with Meta Ads Manager and TikTok Ads Manager
  • Understanding of performance measures such as CPA, ROAS, CTR, CPM, and CVR
  • Comfort using data, spreadsheets, and reporting tools
  • Clear communication, strong organisation, careful execution, and adaptability

Who this fits

This suits someone early in media buying who has exposure to iGaming, Nutra, Dating, or Gaming and wants to develop performance marketing expertise. The full-time position is hybrid in London and involves collaboration across creative, tracking, and analytics teams. Shortlisted applicants may complete an assessment, and the process includes credit, criminal record, and qualification checks because the role accesses customers’ financial details.

From the employer

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our Paid Social Specialist, you’ll play a key part to support the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career who has exposure to iGaming, Nutra, Dating, or Gaming verticals and is eager to develop performance marketing expertise. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

  • Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels

  • Support ad creative testing, audience testing, and budget pacing following predefined strategies

  • Monitor campaign performance and flag trends, issues, or opportunities

  • Compile and maintain campaign reports, dashboards, and performance summaries

  • Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance

  • Ensure accurate tracking and tagging are in place (pixels, events, UTMs)

  • Collaborate with creative, tracking, and analytics teams to support campaign success

  • Stay up to date with platform updates, ad formats, and paid social best practices

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

  • Clear, confident communication (written and verbal), and the ability to breakdown complex ideas

  • Strong organisational skills and the ability to manage multiple projects without dropping the ball

  • Exceptional attention to detail and a commitment to high‑quality work

  • Adaptability – you stay sharp, productive and positive in fast‑moving environments

  • Experience in paid social media buying or digital performance marketing

  • Familiarity with Meta Ads Manager and TikTok Ads Manager

  • Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR)

  • Comfortable working with data, spreadsheets, and reporting tools

  • Good organisational skills and ability to manage multiple tasks

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

  • In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

  • Experience working in fast-paced, performance-focused environments

  • Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM)

  • Exposure to international campaigns and multiple geographies

  • Interest in growth marketing and paid user acquisition

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

  • Adaptability

  • Ownership and accountability

  • Initiating action

  • Resilience

  • Team orientation

  • Integrity

  • Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

  • Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.

  • Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.

  • Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

  • Vitality Health Care

  • Unum Dental

  • Life Assurance & Income Protection

  • Tusker car scheme

  • Cycle to Work

  • Retail discounts

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!


*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.


Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!

Not this one either?

Claude or ChatGPT reads the other 62,107 for you.

Get better matches →

Same team as Marketing Monk

What's happening in AI marketing. Daily.

Biggest story, quick hits, a prompt, one action.

7 minutes. 71,000 readers. Unsubscribe anytime.