Product Market Analyst
Betway Group (Betway Africa) Open · verified Sep 21, 2026 At a glance
Mid-level Product Marketing role at Betway Group (Betway Africa). Johannesburg · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Support product-market plans across assigned regions and help move specific initiatives into delivery
- Study performance data, customer behaviour, and competitors to flag trends, risks, and growth openings
- Turn regional findings into product requirements, enhancement ideas, and localised user experiences
- Track market KPIs and reporting, then highlight gaps and support ongoing improvements
- Coordinate research, documentation, and stakeholder updates for expansion and product planning
What you bring
- Bring strong planning, organisation, prioritisation, and multi-initiative delivery in pressured settings
- Use data, customer behaviour, competitive research, and market intelligence to form actionable recommendations
- Show product, market strategy, or regional experience, ideally in digital or betting settings
- Influence product decisions through cross-functional collaboration and strong stakeholder communication
- Work confidently across fast-moving, multi-market environments with commercial judgement
Who this fits
This role suits you if you can connect market insight, customer behaviour, and product decisions across regions. It is a full-time position based in Johannesburg, South Africa, with work spanning multiple markets and cross-functional teams. Shortlisted applicants may complete an assessment, and the process includes credit, criminal record, and qualification verification checks.
From the employer
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
- Support the execution of product markets strategy across assigned regions.
- Analyse market performance metrics and customer behaviour to identify trends, risks, and growth opportunities.
- Assist in translating regional insights into clear product requirements and enhancement recommendations.
- Monitor and maintain an understanding of local market dynamics, cultural nuances, and regulatory considerations.
- Track and analyse competitor offerings, positioning, and market trends to identify opportunities for differentiation.
- Support localisation efforts by ensuring product features, journeys, and experiences align with local market needs.
- Collaborate with the relevant hubs, platform, optimisation, and other cross-functional teams to support effective delivery of specific initiatives.
- Assist in tracking KPIs and performance at a market level, highlighting gaps and supporting continuous improvement initiatives.
- Contribute to consistent market reporting, ensuring accurate and actionable insights are shared with stakeholders.
- Support market expansion initiatives through research, documentation, and coordination activities.
- Help surface insights, risks, and opportunities to inform product planning and prioritisation.
- Act as a supporting point of contact for regional product-related queries and coordination.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Excellent planning, organisation, and prioritisation skills
- Ability to manage multiple initiatives in high-pressure environments
- Strong commercial judgement and ability to balance technical and business priorities
- Proactive, structured, and outcome-driven mindset
- Strong experience in product, market strategy, or regionalised roles, ideally within digital or betting environments
- Deep understanding of localisation, customer behaviour, and market dynamics
- Strong analytical capability with the ability to translate data into actionable insights
- Experience in competitive analysis and market intelligence
- Proven ability to work cross‑functionally and influence product decision‑making
- Strong communication and stakeholder management skills
- Ability to operate in fast‑moving, multi‑market environments
- Structured, proactive, and solution‑oriented mindset
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- Ability to interpret data and generate actionable insights
- Good understanding of customer behaviour and digital product environments
- Proficiency in Excel and data tools (BI tools advantageous)
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
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