Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. Johannesburg · full-time.
Pay not stated Product Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Put the assigned product strategy into action, including positioning and customer-facing value propositions
- Track marketing targets and budgets, then introduce improvement plans when progress falls short
- Use market, customer, and competitor findings to shape forecasts, business plans, and annual marketing activity
- Equip salespeople with product materials, technical guidance, and product knowledge training
- Work with sales, order handling, and logistics teams to improve orders, inventory, delivery, and customer satisfaction
What you bring
- A National Diploma, BTech, or BEng in Electrical Engineering is required
- At least eight years of relevant experience in product marketing or a closely related area
- Hands-on knowledge of low-voltage and medium-voltage switchgear
Who this fits
You’ll suit a mid-level product marketing role focused on Electrification Service in South Africa, with substantial electrical engineering and switchgear experience. The position is onsite and reports to the Marketing & Sales Manager. Preference goes to applicants from designated groups, including people with disabilities, under the stated employment equity requirements.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing & Sales Manager__
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: Onsite
This role is contributing to the Electrification Service Business Area in South Africa.
You will be mainly accountable for:
Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
Executing annual marketing plan in collaboration with relevant division and/or product groups.
Developing business plans focused on driving business development for a defined market.
Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.
Evaluates and shares customer research, market conditions, and competitor data.
Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
Collaboration/ Leadership
Provides product and technical support to the Sales team.
Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
Collaborates with the Order Handling and the Logistics team to ensure operational efficiency in inventory management and customer satisfaction on delivery.
Facilitates knowledge sharing and cross-collaboration
Qualifications for the role
National Diploma/BTech/ BEng Electrical Engineering
8 years relevant experience
Proven experience of LV and Medium Voltage Switchgear
We want you to bring your full self to work—your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, everyday.
More About Us
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory
Preference will be given to candidates from designated groups, including persons with disabilities, in line with the company’s Employment Equity Plan and Employment Equity Act requirements.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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