Conversion Marketer

Betway Group (Betway Africa) Open · verified Sep 16, 2026

Hybrid Johannesburg Full-time Mid-level General Marketing

Mid-level General Marketing role at Betway Group (Betway Africa). Johannesburg · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and maintain opening offers, keeping them relevant to each country and clearly communicated
Shape conversion campaigns, brief Creative on one-off promotions, and deliver SMS and email messages
Keep Confluence calendars, offer details, competitor findings, and conversion-track information current
Coordinate with Retention to preserve brand consistency and use relevant campaigns for conversion activity
Review campaign results, share lessons, and apply improvements to later tests and executions

What you bring

Communicate clearly in writing and conversation, including when explaining complex ideas
Collaborate across teams while managing several projects with strong organization and detail
Adapt quickly while staying productive and positive in a fast-moving environment
Combine data-led analysis with creative problem-solving and new ideas

Who this fits

The role is based in Johannesburg with a hybrid setup and involves close work across marketing and in-country teams. Shortlisted applicants may complete an assessment, and the process includes credit, criminal record, and qualification verification checks because the position handles customers’ financial details.

From the employer

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

You’ll take ownership of work that gives us our competitive edge, including:
Specific duties include, but are not limited to the following:
Acquisition Opening Offer Strategies and Implementation
Ongoing in-country competitor analysis
Work closely with marketing and in-country teams to ensure relevance and localisation of opening offers
Ongoing maintenance of all existing welcome offers and their appropriate/effective communication
Conversion Strategies and Implementation
Coordinating and briefing in of adhoc promotions for the unconverted space with Creative
Updating of confluence page for monthly / sport / casino calendar, adhoc promotions, conversion track info, welcome offers, competitor analysis, any relevant information the team may need on this platform to refer back to
Execution of promotions on all communication platforms (SMS/Email), when needed, which may also include bonus creation (Sport and Casino)
Ongoing innovation and implementation of new ideas which address specific markets / gaming platforms / seasons / fixtures
Work with the Retention Team to ensure brand consistency throughout the player lifecycle as well as leverage off Retention campaigns by selecting relevant ones to enhance the existing conversion track or as part of your ad hoc communication strategy
New Casino Games communication – delivering on time and functional communication to promote new games to the unconverted base
Focus on deliverability on all communication platforms
Processes and Operations
Result analysis including tests / campaigns outcomes, processes assessment and learnings
Assessment and implementation of new learnings / approaches to subsequent campaigns
Effective communication of results with your team members and execution of new learnings
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
Strong organisational skills and the ability to manage multiple projects without dropping the ball
Exceptional attention to detail and a commitment to high‑quality work
Adaptability – you stay sharp, productive and positive in fast‑moving environments
Analytical and data-driven thinking
Creative problem-solving and innovation
Ability to adapt quickly in adynamic environment
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Experience in developing and executing customer retention strategies
Familiarity with working on CRM platforms
Experience working across multiple markets or regions
Data-driven mindset with proven ability to translate insights into action
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!