Performance Marketing Manager | Betty UK

Betty Open · verified Sep 24, 2026

Sofia Manager Performance Marketing

At a glance

Mid-level Performance Marketing role at Betty. Sofia.

Pay not stated Performance Marketing Manager salary

RolePerformance Marketing

SeniorityManager

LocationSofia

PostedSep 23, 2026 · 1d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Support the User Acquisition Lead by launching and scaling web acquisition plans
Run campaign execution, optimization, performance analysis, and reporting across paid channels
Track the acquisition funnel from traffic quality through registration and deposits
Use tracking and analytics tools to improve measurement, troubleshooting, and web conversion analysis
Coordinate with design teams and other stakeholders on effective advertising content and campaign ideas

What you bring

At least three years of hands-on work in user acquisition, performance marketing, or paid media
Campaign management experience across platforms such as Google, Meta, TikTok, programmatic, or affiliate
Practical GA4 experience covering events, custom reporting, tracking issues, and web conversions
A record of using performance marketing to support revenue growth, with strong funnel and testing knowledge
Fluent written and spoken English, plus clear cross-functional communication

Who this fits

You’ll suit a hands-on performance marketer who can turn campaign data into decisions and work across marketing, product, analytics, design, and external partners. The role is based in Sofia, Bulgaria and focuses on supporting the User Acquisition Lead rather than managing a team.

From the employer

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

Key Responsibilities:

Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies.
Execute, optimize, analyze, and report on campaign performance.
Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
Work with tracking and analytics tools to ensure campaigns are measured accurately.
Develop expertise in the UK gambling market while collaborating with a diverse team of experts.
Collaborate with internal and external design teams to produce engaging and high-performing advertising content.

We are looking for:

3+ years of hands-on experience in user acquisition, performance marketing, or paid media.
Experience managing and optimizing campaigns across digital ad platforms such as Google, Meta, TikTok, programmatic, affiliate, or other paid channels.
Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
Experience with GA4, event setup, custom reports, tracking, troubleshooting, and web conversion analysis.
Strong analytical mindset and proactive attitude, with the ability to turn campaign data into clear insights and actions.
Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
A proven track record of executing performance marketing strategies that contribute to revenue growth.
Fluency in written and spoken English.
Ability to adapt quickly and perform well in a fast-paced environment.

What we offer:

Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space