Head of User Acquisition | Betty CA

Betty Open · verified Sep 18, 2026

Sofia Director Growth Marketing

Leadership Growth Marketing role at Betty. Sofia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the acquisition plan for web, iOS and Android
Lead and grow the UA team with clear priorities, targets and ownership
Direct major budgets across Google, Meta, Apple Ads, programmatic and newer channels
Track customer volume, CAC, conversion, player quality and ROAS, then improve results
Find new partners and channels while testing media, audiences, creative and landing experiences

What you bring

At least seven years in user acquisition, performance marketing or a related field
Large-scale paid acquisition experience spanning websites and mobile apps
A track record of leading and developing performance marketing teams
Strong knowledge of Google, Meta, Apple Ads, mobile attribution and performance analytics
Strategic and analytical judgment across budgets, channels and senior stakeholder communication

Who this fits

This suits a senior user acquisition leader who can balance growth, efficiency and player quality while managing a substantial operation. You’ll work from Sofia, Bulgaria, across web, iOS and Android in a fast-paced, high-growth environment. Written and spoken English fluency is required.

From the employer

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

About the Role:

We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android.

This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation.

The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams.

Key Responsibilities:

Own the User Acquisition strategy across Web, iOS and Android.
Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.
Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.
Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.
Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.
Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.
Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.
Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.
Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making.
Communicate performance, opportunities, risks and recommendations clearly to senior leadership.

Requirements:

7+ years of experience in User Acquisition, Performance Marketing or a closely related field.
Significant experience managing large-scale paid acquisition across both web and mobile apps.
Proven experience leading and developing performance marketing teams.
Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.
Strong understanding of mobile attribution, measurement and performance analytics.
Experience managing substantial budgets with clear commercial accountability.
Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.
Excellent stakeholder management and communication skills.
Ability to operate effectively in a fast-paced, high-growth environment.
Fluency in written and spoken English.

Nice to Have:

Experience in iGaming or online gaming.
Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming.
Experience with programmatic app acquisition and a broad mix of paid media channels.
Familiarity with regulated advertising environments.

What we offer:

Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space