User Acquisition Lead
At a glance
Senior Growth Marketing role at Polymarket. New York · full-time · $250,000–$280,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set priorities and spend across paid social, search, influencers, referrals and newer channels, using results to guide investment
- Lead and grow channel managers through weekly reviews, clear goals and feedback on the pace and quality of their work
- Build a testing plan for ads, audiences, landing pages and offers, then use results to improve channel performance
- Work with data, brand and creative teams on attribution, reporting and ads that explain the product and drive conversions
- Find acquisition routes such as media partnerships, community programs and events, and share performance and next steps with leadership
What you bring
- At least eight years in user acquisition or performance marketing, including two or more years managing a team directly
- A record of scaling paid acquisition against measurable customer acquisition cost and lifetime value outcomes
- Hands-on depth in at least two of paid social, paid search and programmatic advertising
- Strong analytical ability, including SQL or experience partnering with analysts to retrieve and interpret data
Who this fits
This senior role suits someone who can lead channel specialists while staying close to acquisition strategy, testing and performance data. It is based on-site in New York. Familiarity with regulated consumer categories or prediction-market-style products is a plus.
From the employer
About Polymarket
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
About the Role
Polymarket is growing fast, and user acquisition is one of the most important levers we have. This role leads the team responsible for bringing new users onto the platform through paid and owned channels, from search and social to influencer partnerships and beyond. You'll manage a small but growing team of channel specialists and work closely with product, data, and brand to build acquisition programs that actually scale.
The mandate is straightforward: grow the number of people who sign up, deposit, and trade on Polymarket. That means owning the full funnel from first impression to first trade, setting channel strategy, managing budget, and holding the team accountable to results. We're not looking for someone to run campaigns on autopilot. The prediction market category is still being defined, and the person in this role will have to figure out how to explain a new kind of product to a broad audience while also finding the pockets of high-intent users who are ready to trade today.
What You'll Do
Own the user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, setting priorities and allocating budget based on performance data.
Manage and develop a team of channel managers, running weekly reviews, setting clear goals, and making sure work is moving at the right pace and quality.
Build and maintain a testing roadmap across creative, audience, landing page, and offer variables, turning experiment results into durable channel improvements.
Partner with the data team to define acquisition metrics, build reporting infrastructure, and make sure the team is making decisions based on accurate attribution.
Work with brand and creative to produce ad content that explains Polymarket clearly and converts, giving specific, actionable feedback on what is and isn't working.
Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations.
Report acquisition performance to leadership on a regular cadence, translating channel data into clear business implications and concrete next steps.
What We're Looking For
8 or more years of experience in user acquisition or performance marketing, with at least 2 years managing a team directly.
Demonstrated track record of scaling paid acquisition programs with measurable CAC and LTV outcomes, not just impressions or clicks.
Deep hands-on experience with at least two of the following categories: Paid social, paid search, and programmatic advertising.
Strong analytical skills, including comfort with SQL or working closely with analysts to pull and interpret data without waiting on others.
Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion challenge.
Clear, direct communication style. You can write a tight brief, run a productive review meeting, and tell leadership something they don't want to hear.
(Plus) Experience in crypto, fintech, or another regulated consumer category where standard ad channels have restrictions.
(Plus) Familiarity with prediction markets, sports betting, or other probability-based products and their user bases.
(Plus) Experience building an acquisition function from an early stage, including standing up tooling, attribution models, and team processes.
Benefits
Competitive salary & equity
Unlimited PTO
Full Health, Vision, & Dental coverage
401k match
Hardware setup: new MacBook Pro, big display, & accessories
Not this one either?
Claude or ChatGPT reads the other 93,477 for you.
Get better matches →
