growthroles

Strategist, Growth Marketing

Bespoke Post Open · verified Jul 30, 2026
Hybrid New York Full-time Mid-level Growth Marketing

Mid-level Growth Marketing role at Bespoke Post. New York · full-time · $70,000–$85,000 base.

SalaryStated by Bespoke Post
$70,000 – $85,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Bespoke PostOur estimate for the market: $108,469–$161,875
Below the market median of $137,974 for mid-level growth marketing roles in New York.
Worked out from 38 postings that stated pay, median $137,974. Last updated Jul 30, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Plan and steer a multi-million-dollar paid budget across Meta, Pinterest and other channels to hit ROAS goals
  • Act as lead contact for the Google search agency, giving direction and keeping cross-channel efficiency
  • Spin up and test custom landing pages in Shopify, then iterate on what you learn
  • Ground channel decisions in modeled attribution, geo tests, holdouts and post-purchase surveys
  • Own the reporting rhythm: daily metrics, budget forecasts and weekly readouts for leadership

What you bring

  • Two to four years in DTC growth marketing, having owned annual budgets north of two million
  • Hands-on depth with both Meta and Google ad platforms
  • Shopify know-how for merchandising, landing pages, offers and CVR work with dev
  • A solid incrementality kit (geo experiments, holdouts, MMM, lift studies) plus Excel and dashboard fluency
  • Track record using AI to automate tasks and speed up execution

Who this fits

This suits a hands-on growth marketer who is happy owning budgets and also managing agencies to results. You'll work across two brands, Bespoke Post and Halfday, and partner with creative, product and merchandising teams. The role is full-time and hybrid out of New York, paying 70,000 to 85,000 a year. Travel, outdoor, luggage or Amazon experience is a plus but not required.

From the employer

Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.

Halfday is Bespoke Post’s travel brand, designed for modern travelers who value smart design without the luxury markup. We’re best known for our garment-duffel hybrids and a growing line of travel essentials. We sell direct on halfdaytravel.com (powered by Shopify) and Amazon, and through select third-party retailers.

The Role:

    We’re hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday. You’ll drive the day-to-day campaign strategy and management across all acquisition channels. You’ll manage a multi-million-dollar paid budget, build out the executional strategy for new and existing initiatives, and partner cross-functionally to scale revenue efficiently.

What You'll Do:

  • Drive Paid Social Growth. Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets.

  • Oversee Paid Search Agency. Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies

  • Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings. 

  • Integrate Attribution & Incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys). 

  • Build Out Tactical Testing Agenda. Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization. 

  • Report, Forecast, and Align. Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership.

  • Identify Creative Needs. Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns.

  • Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.

What You'll Bring:

  • 2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy.

  • Deep hands-on expertise with Meta and Google

  • Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities.

  • Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed.

  • Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.

  • Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution

  • Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans. 

  • Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.

Nice to have:

  • Experience in travel/outdoor, bags/luggage, retail, or adjacent categories.

  • Success launching new products and scaling evergreen SKUs.

  • Working fluency with Amazon a bonus 

Tools you’ll likely use here:

    Shopify, ads managers (Meta/Pinterest/Google/TikTok), WorkMagic, Looker, Google Work Suite, and more!