Storytelling and Marketing Lead
At a glance
Senior General Marketing role at Beam. Remote, United States · full-time · $110,000–$140,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the vertical’s marketing direction, then deliver communications, content, demand generation and PR
- Talk with customers and partner with Sales and Customer Success to find stories grounded in frontline work and AI
- Create customer stories, thought leadership, newsletters, webinars and social content across formats and channels
- Equip sales and BDR teams with slides, outreach sequences, training and account-based marketing materials
- Develop influencer relationships with membership bodies and trade press, and pursue timely story angles
What you bring
- At least four years of relevant experience, including work in social, content, email or demand generation
- Strong written and spoken English, with the ability to shape clear messages for different audiences
- You can work independently, take ownership and learn new marketing disciplines and tools quickly
Who this fits
This senior role suits a hands-on marketer who enjoys both storytelling and growth work, and wants to build a vertical’s marketing from the ground up. You’ll be the sole marketer for your vertical, working closely with Sales, Customer Success and customers. The role is listed as remote in New York.
From the employer
At Beam, we’re building AI that serves society.
We're a global team of ambitious, hardworking problem solvers, applying fast-moving startup energy to work that makes the world a better place. If you want to apply your talent to the biggest problems society faces, Beam is the place for you.
You’ll be part of a high-performance culture where you'll make a huge impact, rapidly progress your career, and truly enjoy your work.
Over 100,000 frontline workers already use Beam to take notes, provide live interpretation and handle phone calls, so they can focus on the people who need them most. This is just the beginning.
About the role
We’re looking for a creative, hands on and fast paced Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US
You'll own the strategy and execution of all communications and marketing efforts including but not limited to: content creation, sales enablement, demand generation and PR.
You’re a full-stack marketer, with a strong sense of ownership. Whether your skills lean more towards growth or content marketing, you’re happy to get stuck in with all channels and develop new capabilities in a supportive team environment.
You’ll be
Becoming an expert and trusted partner in your vertical. You’ll work closely with Sales and Customer Success to proactively identify opportunities
Regularly speaking to customers to develop a deep understanding of frontline work and AI
Forward planning your integrated Marcomms strategy. You’ll have high ownership to design and execute on a range of activities including:
Customer stories via our website, video, blog, one-pagers and social
PR, partner and influencer marketing
Sales and BDR enablement via slides, outreach sequences, training and ABM
Demand generation via paid and organic channels
Webinars, podcasts and virtual events
Long form thought leadership including ebooks and research reports
Newsletters and email communications
Spotting and crafting “the story opportunity”: whether that angle is AI, social care, employment, human interest or data-led - you’ll spot it and tell it compellingly
Building influencer networks with membership bodies and trade press
You are
A natural storyteller. You can spot the hooks that grab peoples’ attention and craft engaging stories that inspire.
A doer. AI will accelerate us, but you still enjoy the craft of writing and satisfaction of getting stuff done, whether writing an award-winning award application or securing a high-profile podcast for a cofounder.
Results-driven. You thrive working towards ambitious targets that drive brand awareness and advocacy across your target vertical.
Adaptive and resilient. You thrive in a dynamic environment and are optimistic about overcoming obstacles while maintaining motivation
Passionate. You’ll be using the power of storytelling to help deliver our mission.
You'll need
A high level of autonomy and ownership. As the sole marketer for your vertical, it will be your job to build strong relationships with customers, colleagues, and the knowledge necessary to tell stories effectively.
At least 4 years’ relevant experience. You have experience with some combination of social media, content marketing, email marketing and/or demand generation.
Hunger to level up your Marcomms capabilities. You’ll have deep curiosity to level up in new disciplines to become a true Swiss Army Knife of Marcomms, and the ability to swiftly learn and use tools like Hubspot, Webflow, Figma and Customer.io.
Excellent written and spoken English. You write in clear, concise, human English and can tailor messages to audiences, whether senior government officials, frontline staff, or prospective employees.
Creativity. There is no playbook, you’ll be writing it with the support of other Marcomms Leads from across Beam.
About Beam
We’ve picked up an armful of awards for our work, including one from our former Queen. We've also been named by WIRED as one of London's 10 hottest startups and by LinkedIn as a Top 15 UK Startup. Meanwhile, we've been covered in the media literally thousands of times, including the likes of The FT, BBC, TechCrunch, Forbes and The Guardian.
We’re also proud to be backed by some of the world's leading tech investors and entrepreneurs, including the founders of Booking.com, Calm, Shazam and Dropbox.
Start your journey to a more impactful career today. We're excited to hear from you.
Reasonable adjustments:
Beam is committed to fostering an inclusive, diverse, and supportive work environment for all employees. This policy extends to our hiring practices.
We recognise that some candidates may need additional support during their hiring process to give them the best chance of being a success. To ensure that all candidates have an equitable opportunity during their process, we are committed to providing reasonable adjustments where required.
If you require a reasonable adjustment to be made during your process, please let your Talent Partner know. We encourage you to share this information, but there is no obligation to do so.
Please be reassured that any reasonable adjustment requests will not be taken into account when making a decision about your candidacy.
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