Social Media Expert
At a glance
Mid-level Social Media role at Bayer. Heredia.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Create and publish social posts in formats suited to each platform, from written copy to video
- Keep social profiles current, support new account launches, and plan publishing with brand teams and creative agencies
- Handle daily comments and messages, watch for reputation issues, and route sensitive conversations through established protocols
- Check social KPIs, deliver monthly results, and recommend improvements to formats, timing, and performance
- Support smaller paid social efforts by adjusting campaigns and their performance
What you bring
- You have a marketing, communications, advertising, public relations, digital marketing or related bachelor's degree
- You bring at least three years running brand social channels, ideally with a mainly organic focus
- You can show published social content in a portfolio and have practical familiarity with paid social setup and optimization
- You can use social scheduling, listening, or analytics platforms, and understand GA4, UTM tracking, and social metrics
- You have advanced English reading and writing skills and strong spoken English
Who this fits
This role suits someone who can balance hands-on social publishing and community work with performance analysis and cross-team coordination. It is a full-time, regular role based in Heredia, Costa Rica.
From the employer
Social Media Expert
TASKS AND RESPONSIBILITIES
- Develop, curate, and publish platform-native content, including copy, images, graphics, and videos.
- Support social media account launches and maintain accurate, up-to-date social profile information aligned with brand guidelines.
- Maintain monthly and quarterly content calendars, coordinate publishing schedules with brand teams and creative agencies, and optimize content formats, cadence, and performance across social media platforms.
- Manage daily community engagement by responding to comments, direct messages, and mentions.
- Monitor conversations, maintain brand reputation, and escalate sensitive topics according to established protocols.
- Collaborate with Brand Marketing, Medical/Regulatory, Creative, and Media Activation teams to ensure content compliance.
- Monitor social media performance, track KPIs, prepare monthly reports, and provide data-driven insights and recommendations.
- Support small paid social initiatives and performance optimization.
WHO YOU ARE
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Digital Marketing, or a related field.
- At least 3 years of experience managing brand social media channels, preferably with an organic-first approach.
- Proven experience developing and publishing social media content, supported by a portfolio of previous work.
- Working knowledge of paid social media initiatives, including boosting, test budgets, audience selection, and basic optimization.
- Proficiency in social media scheduling, monitoring, and analytics tools, such as Sprinklr, Brandwatch, Talkwalker, Sprout Social, or Meltwater.
- Basic knowledge of Google Analytics 4 (GA4), UTM tracking, and social media performance metrics.
- Experience in regulated industries, particularly pharmaceuticals or healthcare, is an advantage.
- Familiarity with promotional review and medical/legal/regulatory (PRT/MLR) workflows is desirable.
- Strong written communication, content creation, analytical thinking, and attention to detail.
- Ability to collaborate with cross-functional teams, manage competing priorities, and make data-driven recommendations.
- Advanced English proficiency in reading and writing, with a high level of spoken English.
At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.
Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.
Application Period: 10/09/2026 - 10/23/2026 Reference Code: 891355 Division: Enabling Functions Location: Costa Rica : Heredia : Heredia Functional Area: Marketing Work Time: Full Time Employment Type: Regular Contact Us Address Heredia, Costa Rica
Not this one either?
Claude or ChatGPT reads the other 91,603 for you.
Get better matches →
