Lead Generation Specialist Home Improvement
At a glance
Mid-level Demand Generation role at Bath Planet. Toms River · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run lead-generation programs while booking and confirming outside-sales appointments
- Qualify and nurture inbound and outbound leads through calls, texts, email, and campaigns
- Follow up with customers to secure reviews, testimonial videos, and referrals
- Manage marketing automation, funnels, social programs, digital marketing, and online prospect questions
- Create demand through community networking, canvassing, neighborhood events, and home shows
What you bring
- High school diploma or an equivalent credential
- Ability to manage multiple projects and milestones, including large marketing implementations
- Strong written and verbal communication with proven phone-selling ability
- A record of meeting lead-generation and appointment quotas
- Two to three years of home-improvement sales telemarketing experience, with lead-generation or marketing-automation software experience preferred
Who this fits
You’ll suit a full-time role that combines phone selling, marketing execution, appointment setting, networking, and independent as well as team-based work. The position is tied to the Toms River, New Jersey office, while the listing also mentions remote-work options. You’ll also need to stay current on technology-industry regulations, product changes, innovations, and trends.
From the employer
Lead Generation Specialist: Home Improvement
We are one of the fastest growing brands in the one day bath remodeling industry. We are looking for quality people to join our winning team. Our goal is simple, to beautify bathrooms across North America by manufacturing and installing attractive, durable and maintenance-free bath remodeling fixtures. Thereby, we enrich the lives of those we touch.
We are looking to hire an experienced Lead Generation Specialist to work from our Toms River, NJ office.
The Lead Generation Specialist will be responsible for the development, implementation & success of the lead generation program and for setting and confirming appointments for the outside sales team. This position will play a crucial role in creating, implementing, and reinforcing best practices and procedures to make lead generation discipline and the Sales team successful.
Responsibilities include:
- Follow up with existing customers and “work the neighborhood” to develop reviews, create testimonial videos and get referrals. TAKE ADVANTAGE OF THE EXCELLENT WORK WE DO
- Prospecting, generating, qualifying, processing, and following up on leads, and appointment setting for outside sales team
- Nurture ALL outbound / inbound sales lead campaigns
- Marketing automation & funnel implementation
- Inbound/outbound telemarketing, texting & email
- Networking with 55+ communities
- “Grassroots” networking & canvassing
- Neighborhood events
- Foster positive relationships with current and develop potential business partners (JV’s)
- Implement & Monitor all social media & digital marketing programs
- Regularly interact & answer questions from online & social media prospects
- Research and identify prospective new Markets & Customers
- Home show & event co-ordination
- Effectively communicate and present the EI product solution and value proposition to customers
- Providing consistent, concise, accurate and timely weekly/monthly sales lead gen activity reports to management
- Working collaboratively in a team environment and independently
- Solving complex technical integration solutions and issues
- Demonstrates a commitment to the technology industry staying educated on the new regulations, our product solutions changes, innovations and trends.
- Achieving sales lead gen and appointment quotas
Qualifications
- High school diploma or equivalent degree is required
- Ability to prioritize and manage several milestones and projects efficiently
- Experience planning large-scale marketing implementation
- Experience working with a diverse team and promoting a positive brand image
- Must possess excellent communication skills both oral and written and be skilled in “Selling via Phone” successfully
- Show a proven track record achieving sales lead gen and appointment quotas
Preferred Experience:
- 2-3 years of sales telemarketing experience in a home improvement.
- Experience with lead generation and marketing automation software
Additional Information
We offer a competitive salary and remote working options
Apply today and we’ll review your qualifications to see if you might be the next great member of our team.
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