Social Media Manager
At a glance
Mid-level Social Media role at Baseten. San Francisco · full-time · $170,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set channel strategy across X, LinkedIn, YouTube, and relevant audience communities
- Turn model launches, benchmarks, open source work, engineering details, and customer results into social posts
- Lead social planning for launches with product marketing, product, and engineering
- Shoot and edit short videos, or brief freelancers and design partners when useful
- Track growth, engagement, reach, and share of voice, then manage contractors and creators
What you bring
- At least five years running social for a technical, developer-facing, or B2B technology brand
- A record of growing an account, with posts you can explain and show
- Enough technical fluency to write accurately about inference, GPUs, and model performance
- Native command of X and LinkedIn plus comfort making short-form video
- Sound judgment on brand accounts and the ability to react during fast launch cycles
Who this fits
This suits a senior individual contributor who can set direction while personally writing and shipping posts. You’ll work closely with product marketing, comms, design, engineers, and founders, and should be comfortable discussing technical claims with engineers. The role is hybrid in San Francisco and pays $170,000 to $210,000 per year.
From the employer
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.
THE ROLE
We're looking for a senior social media manager to own how Baseten shows up on social. Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is.
This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders.
This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right.
RESPONSIBILITIES
This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time.
Track the conversation across AI and open source, and move quickly when we have something useful to add.
Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't.
Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes.
Lead the social side of launches alongside product marketing, product, and engineering.
Produce content. Shoot and edit short-form video at events, in the office, and around launches, and brief a freelancer or design partner when that's faster.
Scale the voices of our team. Help engineers, GTM, and leadership post in a way that still sounds like them, and ghostwrite where it helps.
Report on follower growth, engagement, reach, and share of voice against goals, and change the plan when the numbers say to.
Manage the contractors and creators who extend our output beyond one person.
REQUIREMENTS
5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the posts.
A track record of growing an account. We'll ask you to walk us through posts you wrote and what made them land.
Technical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questions.
Native fluency on X and LinkedIn, and comfort producing short-form video.
Experience being trusted with a brand account, including the judgment calls about what not to post.
Comfort in a fast launch cycle where the plan changes and the window to react is short.
A point of view on how AI companies show up online, with specifics on who does it well.
BENEFITS
Competitive compensation, including meaningful equity
(U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
(U.S. only) Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
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