Brand Designer
Mid-level Brand Marketing role at Baseten. San Francisco · full-time · $100,000–$175,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run big brand campaigns spanning digital, events and out-of-home
- Team up with engineering and product marketing to power major launches
- Translate dense technical concepts into visuals people actually get
- Grow the visual identity into a system that can scale
- Drive projects from first idea through to launch, working across teams and leadership
What you bring
- A portfolio that proves serious visual craft and obsessive attention to detail
- A knack for building design systems, not just churning out one-off assets
- Comfort leading cross-functional work end to end and defaulting to ownership
- Clear opinions about what makes design work, and the words to explain them
- Ability to make technical products feel approachable without dumbing them down
Who this fits
This suits a mid-level brand designer who wants to shape a company's whole visual system, not just execute assets, and enjoys the pace of a fast-growing startup. You should be energized by technical, developer-facing products and confident leading projects across many teams. The role is based in San Francisco on a hybrid basis. Motion design or experience designing for developer audiences is a plus.
From the employer
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.
THE ROLE
Lead large-scale brand campaigns across digital, events, and out-of-home.
Partner with engineering and product marketing on major product launches.
Turn complex technical ideas into clear, compelling visual communication.
Evolve the Baseten visual identity into a brand system that scales.
Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
Shape our employer brand and help define how new hires experience Baseten.
Raise the bar for craft across every customer touchpoint.
ABOUT YOU
You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
You care deeply about quality and sweat the details.
You communicate ideas clearly and thrive in collaborative environments.
You know when to build systems, not just execute on assets.
You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
You thrive in a fast-moving environment with a high bar for quality.
You have strong opinions about design and can articulate why something works - and why it doesn't.
BONUS
Motion design and animation experience
Experience designing for developers or highly technical audiences.
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).