Brand Designer

Baseten baseten.co Open · verified Sep 13, 2026

Hybrid San Francisco New York Full-time Mid-level Brand Marketing

Mid-level Brand Marketing role at Baseten. San Francisco · full-time · $100,000–$175,000 base.

SalaryStated by Baseten

$100,000 – $175,000

Base salary for this role, in USD per year, as published in the posting.

This role, from BasetenOur estimate for the market: $156,000–$210,000

Below the market median of $180,000 for mid-level brand marketing roles in San Francisco.

Worked out from 21 postings that stated pay, median $180,000. Last updated Sep 9, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Guide major brand campaigns through digital, event, and out-of-home channels
Work with engineering and product marketing to support major launches visually
Make complex technical concepts clear and compelling without flattening their meaning
Develop a scalable visual identity and improve craft across customer touchpoints
Take projects from initial idea to release while shaping the employer brand

What you bring

A portfolio showing exceptional visual quality and meticulous attention to detail
Clear communication, strong design judgment, and the ability to explain your choices
Ownership of complex projects involving marketing, product, engineering, and leadership
Comfort making technical products understandable in a fast-moving, quality-focused setting

Who this fits

You’ll suit a mid-level brand designer who enjoys technical products, collaborative work, and owning projects through launch. The role is based in San Francisco and follows a hybrid setup.

From the employer

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

Lead large-scale brand campaigns across digital, events, and out-of-home.
Partner with engineering and product marketing on major product launches.
Turn complex technical ideas into clear, compelling visual communication.
Evolve the Baseten visual identity into a brand system that scales.
Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
Shape our employer brand and help define how new hires experience Baseten.
Raise the bar for craft across every customer touchpoint.

REQUIREMENTS

You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
You care deeply about quality and sweat the details.
You communicate ideas clearly and thrive in collaborative environments.
You know when to build systems, not just execute on assets.
You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
You thrive in a fast-moving environment with a high bar for quality.
You have strong opinions about design and can articulate why something works - and why it doesn't.

NICE TO HAVE

Motion design and animation experience
Experience designing for developers or highly technical audiences.

BENEFITS

Competitive compensation, including meaningful equity
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).