Growth Lead, New Markets – Chicago

Base Power Company basepowercompany.com Open · verified Aug 17, 2026

On-site Austin Full-time Senior Growth Marketing

Senior Growth Marketing role at Base Power Company. Austin · full-time · no salary stated · we estimate $93,000–$135,000.

Estimated pay

Base Power Company has not published a salary for this role. The figure below is our estimate, not theirs.

$93,000 – $135,000

What the middle half of senior growth marketing roles in Austin paid, among postings that did state a salary.

Worked out from 9 postings that stated pay, median $108,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own acquisition goals across new geographies, utility relationships, and homebuilder channels
Create repeatable expansion processes and playbooks for the wider growth organization
Run structured funnel experiments and use the results to improve performance
Use ad, site, and CRM data to decide what to scale, repair, or stop
Keep Base’s brand, value proposition, and offerings consistent across markets and partner channels

What you bring

At least three to ten-plus years in hands-on growth, preferably with acquisition ownership in a consumer or consumer-adjacent business
Experience working in an early-stage company or an environment without much structure
Ability to turn growth objectives into execution with biz ops, design, sales, and product teams
Strong data skills spanning ad platform results, on-site behavior, and CRM outcomes
Marketing or management consulting experience is a bonus

Who this fits

You’ll suit a hands-on growth generalist who can build acquisition from zero, work across teams, and make decisions from imperfect data. Expect in-person work, a schedule beyond standard nine-to-five, quickly changing startup priorities, and broad ownership. The title names Chicago, while the listed location is Austin, United States, onsite.

From the employer

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

We're hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including but not limited to new geographies, utility partnerships, and homebuilder channels.

New markets at Base means launching from zero: no existing pipeline, no established brand presence, no proven marketing playbook. You build it and bring Base to an entirely new audience. This includes standing up the full acquisition playbook (e.g., paid media, partner channels, local marketing), funnel, and iterating until you find what works.

You'll work closely with biz ops, sales, member experience, product, design, and growth engineering. You'll have clear targets, full ownership, and direct visibility across the organization.

What You'll Do

Own customer acquisition targets, with clear accountability for performance, across new markets (e.g., new geographies, regulated utility partnerships, and homebuilder partnerships).
Build repeatable processes and marketing playbooks across the growth org that enable Base to effectively scale into new markets.
Design and run structured growth experiments across the funnel to unlock step-change improvements.
Translate performance data into decision-making, prioritizing what to double down on, what to fix, and what to shut down.
Ensure Base’s brand, value proposition, and offerings are consistently represented and amplified throughout new markets and strategic partner channels.

What You'll Bring

3–10+ years of hands-on growth experience, ideally with direct ownership of customer acquisition targets in a consumer or consumer-adjacent business.
Experience operating in early-stage or unstructured environments.
Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into clear execution.
Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.
Bonus: marketing and management consulting experience.

About the Team

The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.