Growth Lead, Base Energy

Base Power Company basepowercompany.com Open · verified Aug 17, 2026

On-site Austin Full-time Senior Growth Marketing

Senior Growth Marketing role at Base Power Company. Austin · full-time · no salary stated · we estimate $93,000–$135,000.

Estimated pay

Base Power Company has not published a salary for this role. The figure below is our estimate, not theirs.

$93,000 – $135,000

What the middle half of senior growth marketing roles in Austin paid, among postings that did state a salary.

Worked out from 9 postings that stated pay, median $108,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Carry enrollment and acquisition goals while choosing channels, go-to-market direction, and product moves
Create and maintain rates with markets, supply, and finance while balancing margin, competitiveness, and exposure
Model unit economics and pricing contributions, then decide when to advance, pause, or retreat
Define Base Energy’s advantage over incumbent providers through rates, transparency, and brand
Create the commercial and go-to-market playbook for each new market

What you bring

At least four years in commercial, growth, or business-line work with direct responsibility for pricing, P&L, or acquisition goals
Background ideally includes retail electricity, energy, or another consumer business with meaningful unit economics
Use pricing judgment that weighs cost to serve, margin, and sensitivity rather than revenue alone
Make confident decisions amid commodity, credit, and regulatory exposure when information is incomplete
Pull and model data independently in BigQuery and HubSpot for pricing, targeting, and segmentation

Who this fits

You’ll suit a senior commercial operator who wants end-to-end ownership of growth, pricing, acquisition, and a P&L. You’ll work in person in Austin, with priorities that can shift quickly in a startup environment. The role calls for comfort with an all-in pace that is not limited to a standard workday.

From the employer

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

Base Energy is our retail electricity business that saves customers and businesses on their power bills, and a major growth engine as we expand across deregulated markets. We’re hiring a Lead to own this business line end-to-end: the growth strategy that scales it, the pricing that makes it competitive and profitable, and the commercial strategy.

You’ll work with finance and markets to own pricing, own the acquisition strategy and channel mix that hits enrollment targets, position the plan against incumbent retail providers, and manage risk.

This role is built for a commercial operator who wants ownership: pricing authority, a clear P&L to move, and the freedom to build the playbook for how Base sells energy in every market we enter.

What You'll Do

Own Base Energy’s growth: carry the enrollment and acquisition targets for the line, and own the channel mix, GTM strategy, and product strategy that hits them.
Set pricing: build and maintain the rate card in partnership with markets, supply, and finance, balancing competitiveness, margin, and risk.
Run commercial strategy: own the unit economics, model pricing and contribution scenarios, and decide where to push, hold, or pull back.
Position the product: sharpen how Base Energy stands out against incumbent retail electricity providers across rates, transparency, and brand.
Build the expansion playbook: stand up Base Energy’s commercial and GTM motion in each new market we enter.

What You'll Do

4+ years in a commercial, growth, or business-line role with direct ownership of a number—pricing, P&L, or acquisition targets—ideally in retail electricity, energy, or another consumer business with real unit economics.
Strong commercial and pricing instincts. You’re comfortable setting pricing taking into account cost-to-serve, margin, and sensitivity, not just top-line growth.
Comfort with risk. You can hold commodity, credit, and regulatory exposure in your head and make confident calls with imperfect information.
Data fluency. You can pull and model your own data (we run on BigQuery and HubSpot) to drive pricing, targeting, and segmentation decisions.

About the Team

The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.