Growth Product Lead

Base Power Company basepowercompany.com Open · verified Aug 17, 2026

On-site Austin Full-time Senior Growth Marketing

Senior Growth Marketing role at Base Power Company. Austin · full-time · no salary stated · we estimate $93,000–$135,000.

Estimated pay

Base Power Company has not published a salary for this role. The figure below is our estimate, not theirs.

$93,000 – $135,000

What the middle half of senior growth marketing roles in Austin paid, among postings that did state a salary.

Worked out from 9 postings that stated pay, median $108,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage the customer journey from first contact through ongoing engagement
You'll create growth products such as enrollment flows, onboarding, referrals, and internal tools
You'll improve measurement through events, funnels, experiments, attribution, and reporting
You'll test routing, messaging, qualification, activation, retention, and lifecycle experiences
You'll work across teams and contribute hands-on to shipping, prototyping, and analytics tooling

What you bring

You have owned a website, funnel, or product with measurable results
You can define events, build funnels, and use SQL to investigate questions independently
You can assess layout, hierarchy, and interactions and give practical direction to design and engineering
You keep work progressing when the environment lacks structure

Who this fits

This role suits someone who can find growth opportunities independently, make decisions with incomplete information, and move cross-functional work forward without relying on a fixed process. You’ll work onsite in Austin in a startup where priorities can change quickly, ownership is broad, and the schedule is not a conventional 9-to-5.

From the employer

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

You will own and improve the core products, systems, and experiences that drive customer acquisition, activation, and retention. Some of that work will involve improving our existing funnel and website experience. Much of it will involve building entirely new growth products and infrastructure from scratch.

You will work across Growth, Engineering, Design, Operations, and Marketing to identify the highest-leverage opportunities in the customer journey and turn them into shipped products that materially improve business performance.

This role sits at the intersection of product, growth, analytics, and strategy. You might redesign a critical onboarding flow, launch a self-serve enrollment experience, rethink how we qualify and route customers, build internal growth tooling, or drive entirely new strategic bets that reshape how customers join and engage with Base.

A core part of the role is judgment. You will help decide where we create leverage, what friction matters, what tradeoffs are acceptable, and which problems are worth solving. We care deeply about conversion performance, but not at the expense of clarity, trust, or long-term brand quality.

You'll operate in a lean environment where speed matters and ownership is high. We are not looking for someone to manage a roadmap handed to them. We are looking for someone who can identify opportunities independently, work from first principles, and drive execution across ambiguous, cross-functional problems.

What You'll Do

Own and improve critical parts of Base’s acquisition, activation, and retention funnel: from first touch through long-term engagement.
Identify and execute large strategic bets that materially improve growth performance, scalability, or customer experience.
Build new growth products and systems from scratch, including self-serve flows, onboarding experiences, lifecycle products, referral systems, internal tooling, and funnel infrastructure.
Partner closely with engineering, design, analytics, operations, and growth teams to ship high-quality customer experiences quickly.
Define and improve product measurement: instrumentation, events, funnels, experimentation frameworks, attribution hygiene, and operational reporting.
Develop a deep understanding of customer behavior, operational constraints, and funnel performance to identify the highest-leverage opportunities.
Run experiments across onboarding, routing, messaging, qualification, activation, retention, and lifecycle experiences — while maintaining a coherent and trustworthy customer experience.
Contribute directly to implementation when needed, whether through lightweight front-end work, analytics tooling, product configuration, or rapid prototyping.
Help define how product and growth operate together at Base as the company scales.

What You'll Bring

You’ve owned a website, funnel, or product with measurable outcomes.
Analytics fluency: you define your own events, build your own funnels, and write SQL to answer questions without waiting for a data team.
Design judgment: you can evaluate layout, hierarchy, and interaction patterns and give engineers and designers useful direction.
Ability to operate in an unstructured environment and keep work moving without process holding you up.

Preferred Skills

Web / front-end application experience — you've shipped production sites or applications.
SEO fundamentals: on-page structure, technical hygiene, tooling (Semrush, Ahrefs).
Figma fluency.
Familiarity with PostHog or similar product analytics tools.
AI fluency.

About This Team

The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved energy company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.