2027 Marketing Analyst Graduate Programme London

Job Description

Purpose of the role

To participate in the attraction and retention of customers and clients, communicating the benefits of banking with Barclays, working on diverse projects, including branding, advertising, social media, digital marketing, events, sponsorships and sales collateral.

Accountabilities

• Execution of small research projects, research to support strategic decision making, preparation of presentations and reports to communicate research findings, collaboration with senior management to implement research findings for marketing.
• Collaboration with cross-functional teams to support business initiatives.
• Participation in training and development programs to enhance skills and knowledge.
• Identification of opportunities, development of business cases, management of the deployment and launch of new products and services for marketing.
• Management of client relationships and provision of customer service support to clients and customers, under steadily decreasing supervision, responding to questions about products and services, processing of transactions, and resolution of customer complaints.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

If you're a recent graduate or soon-to-be graduate, join us and unlock a world of carefully curated experiences, knowledge, and connections to shape your career. Along the way, you can expect all the training and support you need to make your mark on the world. Put simply, we’ll empower you to help determine how we do things and where we go next. Our graduates are a vital part of our success, and we welcome applications from people from all walks of life. Whoever you are and wherever you want to join us, if you’re curious, creative, and ambitious, this is a world in which you can truly belong.

Our Explorer Programme

You'll join our explorer programme, a 2-year programme designed to give you depth and breadth of experience. Participating in job-based bespoke training from the start enabling you to go fully-equipped into your role as you embark on the first of three eight-month long rotations.

Why the Marketing programme?

Marketing at Barclays is about understanding customers and clients, building trusted brands and driving sustainable growth. As a graduate, you'll help shape how millions of customers, clients and communities experience our brand while gaining broad exposure across customer insight, brand, content, digital channels, data and emerging technologies such as AI.

Through three eight-month rotations, you'll contribute to meaningful work with measurable customer, commercial and brand impact, developing your strategic thinking, creativity, analytical judgement and stakeholder management skills along the way. You'll build connections across the bank, take ownership of your development and discover how Marketing drives outcomes across consumer, business-to-business and Group environments.

To be considered for this opportunity, you'll be motivated with a strong degree or expected degree achieved before June 2027.

You’ll also bring a customer-first mindset and a natural curiosity for what’s next. You’re quick to adapt, eager to explore new technologies and comfortable turning complex data into clear, compelling stories.

Barclays is unable to offer visa sponsorship for this programme as the role does not currently meet the UK Home Office eligibility requirements for Skilled Worker sponsorship.

To be eligible, you must have the legal right to work full-time in the UK for the entire duration of the graduate programme, from August 2027 to August 2029, without requiring sponsorship from Barclays.

Working In London

If you love the buzz of city life, our global HQ is the place to be. Our London hub is in Canary Wharf, at the heart of London’s financial district. Here, you won’t just be perfectly placed to explore the nation’s capital; you’ll be in a place where you can explore the many functions and opportunities of a global financial giant.

It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, protected veteran status, genetic information, or any other basis protected by law.

The closing date for applications is 25 September 2026. Please note that this vacancy may close ahead of the advertised date due to application volumes, and we therefore recommend submitting your application as early as possible.