Manager, House of Content & Studio Kijang, Strategic Communications Department

• Responsible for enhancing brand perception and helping BNM communicate its work and mission effectively to audiences within and beyond BNM via:
  • Creating digital content, overseeing performance analytics, and executing social media & internal communications strategy
  • Delivering studio production services e.g. video shooting, producing and editing, video recording, broadcasting and livestreaming
  • Strategising and executing communication plans and campaigns for line departments on their policies and initiatives

PRINCIPAL ACCOUNTABILITIES

1. Manage content creation for all social media and internal communication platforms which include:
   • Content ideation and strategy
   • Strategic writing, copywriting and storyboarding
   • Designing of collaterals
   • Video shooting, producing and editing
   • Monitoring and management of interactions on social media platforms post-posting
2. Content planning, scheduling, and publishing – Manage the planning and execution of the content calendar that is aligned to BNM’s business plan and key events
3. Social media reporting – Analyse and prepare weekly performance reports
4. Photography and videography – Plan the execution of studio-quality photoshoots, video recording, broadcasting and livestreaming
5. Coordinate and manage logistic arrangements for studio equipment, scout and plan for shooting location
6. Manage the repair/servicing of faulty studio equipment to ensure services and equipment are always at the optimum level
7. Relationship management – Provide communication advisory and support to client departments within BNM

NATURE OF ACCOUNTABILITIES AND COMPETENCIES

Job Complexity & Problem Solving:

This role operates at both strategic and tactical levels, with a strong emphasis on executional leadership. The manager is responsible for shaping content strategies that align with BNM’s broader communication objectives, while also overseeing the end-to-end delivery of multimedia content across platforms. The role involves solving complex and often ambiguous problems, such as translating nuanced policy positions into accessible narratives, managing reputational risks in digital spaces, and adapting strategies to shifting audience behaviours and platform algorithms. It requires synthesising diverse inputs to develop effective communication solutions. Conceptual and innovative thinking is essential, particularly in leading the team to explore new formats, technologies and engagement approaches that enhance BNM’s visibility and impact across digital channels.

Leadership & Stakeholder Management:

This role carries people management responsibilities, including supervising and developing a team of content creators and multimedia specialists. The manager provides direction, coaching, and quality assurance across all aspects of content production and platform management. Stakeholder engagement is primarily internal, involving coordination with line departments, department and BNM’s management, and cross-functional teams to ensure communication outputs are aligned with organisational priorities. While most engagements are routine in nature, the manager plays a key role in ensuring consistency, responsiveness, and strategic alignment across all touchpoints. The role also oversees vendor relationships and production logistics, requiring strong organisational skills and the ability to manage multiple moving parts effectively.

Academic Qualifications: Bachelor’s degree in communications, marketing, creative multimedia, broadcasting, photography, film studies, journalism, public relations or policy-relevant areas

Experience: At least 5 years of working experience in social media content creation, photography or videography or similar role

Language: Good command of English and Bahasa Melayu