Technology Marketing Specialist (Product Marketing & Competitive Intelligence)
At a glance
Mid-level Product Marketing role at Baker Hughes. IT-FI-FLORENCE-VIA FELICE MATTEUCCI 2 · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape product messaging and value propositions, turning technical capabilities into benefits and outcomes customers can understand
- Build product briefs, presentations, sales tools and digital content, then support launches, updates and other lifecycle milestones
- Track competitors’ positioning, campaigns, launches and digital activity; compare their claims and presence with Baker Hughes’
- Share findings on differentiation gaps and competitor practices with marketing leaders to inform positioning decisions
- Track engagement measures and use market feedback to improve message clarity and the effectiveness of marketing materials
What you bring
- Typically, five to ten or more years in product marketing, B2B marketing or a related discipline
- Experience with energy solutions and oil and gas, plus technical, industrial or B2B technology offerings
- Background in competitor analysis, market research or benchmarking, and work across functions or in globally exposed roles
- You can explain technical content in clear commercial language and develop product messages and value propositions
Who this fits
This individual-contributor role suits a developing product marketer who can work with product, engineering, technology and commercial teams, with guidance on competing priorities. The position is based in Florence, Italy, and offers flexibility in working hours.
From the employer
Do you enjoy working with cutting-edge technology?
Would you like to help shape the future of our global energy?
Join our Team!
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.
Partner with the best
The Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes’ portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go‑to‑market activation for Baker Hughes’ products and services.
This role is intended for a growing product marketing professional who works closely with Product Management, Technology, Engineering, and Commercial teams to translate technical capabilities into market-ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness.
The role operates within the Commercial & Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices.
Strategic Objectives
The Technology Marketing Specialist supports the organization by:
Enabling consistent, differentiated product and technology positioning across priority portfolios.
Supporting successful product commercialization and go‑to‑market execution.
Contributing insight‑driven marketing improvement through competitor and market analysis.
Building strong foundational capability in product and technology marketing practices.
Role Scope & Contribution
This role supports execution of technology marketing campaigns and programs. Under the direction of the Senior Manager, Technology Marketing, the Technology Marketing Specialist contributes to:
Development and maintenance of product messaging and value propositions, as well as product marketing assets and product content marketing.
Execution of launches, refreshes, and commercial enablement activities.
Ongoing competitive and market intelligence to inform positioning and differentiation.
The role ensures marketing outputs are accurate, customer‑focused, competitive, and aligned with Baker Hughes brand and governance standards.
Key Responsibilities
Technology Marketing Execution
Support the development of product positioning, messaging frameworks, and value propositions.
Translate technical features and capabilities into customer‑oriented benefits and outcomes.
Contribute to go‑to‑market activities including product launches, updates, and lifecycle milestones.
Develop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content.
Competitive Intelligence & Benchmarking
Monitor competitor marketing activity including positioning, messaging, launches, campaigns, and digital channels.
Support structured competitor benchmarking to compare Baker Hughes’ messaging, claims, and market presence against key competitors.
Document insights on differentiation opportunities, gaps, and emerging competitor best practices.
Provide inputs to senior marketing leaders to support refinement of product positioning and messaging.
Cross‑Functional Collaboration
Work with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment.
Support Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product- and competitor-informed enablement materials.
Coordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences.
Measurement & Continuous Improvement
Support basic tracking of product marketing performance and engagement metrics.
Incorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness.
Continuously develop skills in product marketing, competitive analysis, and data‑driven marketing.
Fuel your passion
To be successfull in this role, you will have:
Typically 5-10+ years of experience in product marketing, B2B marketing, or a related field.
Energy Solution and Oil and Gas experience
Experience working with technical, industrial, or B2B technology products or services.
Previous experience in role with global exposure
Exposure to competitor analysis, market research, or benchmarking activities.
Experience working in matrixed or cross‑functional organizations.
Key Skills & Competencies
Product and technology marketing fundamentals
Messaging and value proposition development
Competitive intelligence and analytical thinking
Strong written and verbal communication skills
Ability to simplify technical content for commercial audiences
Cross‑functional collaboration skills
Attention to detail and adherence to governance
Ability to manage multiple priorities with guidance
Strong learning mindset with interest in advanced product marketing practices
Openness to leveraging digital and AI tools to support analysis and content development
Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
Working for you
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits
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