Team Lead, Product Marketing

Aylo Careers Open · verified Aug 17, 2026

Montréal Senior Product Marketing

Senior Product Marketing role at Aylo Careers. Montréal.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set goals, coach product marketing specialists, and support their professional development
Create promotional plans tied to product sales goals and monitor their results
Direct display advertising, keyword research, audience analysis, and campaign tracking
Prioritize testing and optimization work that grows revenue across PC and mobile
Guide SEO, acquisition, retention, reporting, and team workload planning

What you bring

Bachelor’s degree in marketing or a related discipline
At least four years of digital marketing experience, including one to two years leading or mentoring a team
Channel-spanning digital marketing experience paired with strong analytical ability
Strong skills in people leadership, organization, prioritization, reporting, communication, and stakeholder management

Who this fits

You’ll suit this role if you can lead product marketing specialists while owning digital strategy, testing, SEO, and revenue-focused execution. The role is based in Montréal within a company that supports hybrid work, though some positions require full-time office attendance. You may encounter adult content in the role.

From the employer

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).

*A select number of positions require full-time in office attendance*

We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution.

What you'll be doing:

Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth
Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio
Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis
Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices
Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile)
Prioritize and oversee optimization and testing roadmaps across the team
Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements
Monitor market changes and lead benchmarking against online competitors
Establish and own a continuous improvement process for brands/campaigns
Design, direct, and monitor user acquisition and retention strategies
Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership
Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality
Partner closely with Product Managers and Monetization specialists to conceptualize and prioritize SEO-centric ideas and optimizations based on feasibility and business impact
Manage team workload, resourcing, and reporting cadence

What you'll need to be successful:

Must haves:

Bachelor's degree in marketing or a similar field
4+ years of professional digital marketing experience, including 1–2 years leading or mentoring a team
Strong analytical mindset
Proven digital marketing experience across multiple channels
Strong leadership, coaching, and people-management skills
Excellent organization and prioritization skills
Strong reporting, communication, and stakeholder-management skills
Collaborative, team-oriented approach

Nice to haves:

Copywriting experience
Adult industry knowledge
Experience working at a medium or large company.
Statistics or Math related education background

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content