Digital Marketing Specialist

AWR Career Site Open · verified Oct 10, 2026

Dubai Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at AWR Career Site. Dubai.

Pay not stated Digital Marketing Specialist salary

RoleDigital Marketing

SeniorityMid-level

LocationDubai

PostedOct 7, 2026 · 3d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run paid campaigns across Google Ads, Meta, TikTok and YouTube to generate traffic, test-drive bookings and leads
Manage social calendars, publish channel content and handle community conversations and online reputation
Track campaign KPIs in analytics and CRM tools, then recommend changes based on performance
Coordinate with sales and campaign partners to support showroom goals, events and brand initiatives

What you bring

A marketing, digital media or related bachelor’s degree
Three to five years in digital marketing, ideally with automotive, retail or consumer brands
Hands-on expertise with Google Ads, Meta Ads Manager, SEO/SEM, email automation and analytics platforms

Who this fits

This mid-level role suits someone who can combine content and social management with performance optimization and reporting. English communication is required, while Arabic is an advantage. The position is based in Dubai.

From the employer

Brand Awareness & Engagement

Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.

Performance Marketing & Lead Generation

Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
Manage retargeting campaigns to maximize customer acquisition efficiency.

Social Media & Content Management

Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
Create engaging, relevant content to capture interest and support customer journeys.
Oversee social listening, community management, and online reputation monitoring.

Analytics & Reporting

Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
Provide performance reports with insights and recommendations to optimize campaigns.
Monitor competitor activity and adjust strategies to remain competitive.

Collaboration & Support

Work closely with the sales team to align digital marketing with showroom and retail objectives.
Support brand initiatives, events, and campaigns with digital amplification strategies.
Coordinate with internal and external partners to ensure seamless execution of campaigns .

Educational Qualification

Bachelor’s Degree in Marketing, Digital Media, or any related field.

Work Experience

3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.

Competencies

Strong content creation and social media management skills.
Data-driven mindset with ability to optimize ROI and performance metrics.
Good interpersonal skills

Languages

Excellent communication skills in English
Arabic is an advantage.