Digital Marketing Manager
Meraki Group Open · verified Sep 22, 2026 At a glance
Mid-level Digital Marketing role at Meraki Group. Dubai.
Pay not stated Digital Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build digital plans around company and project goals, then run campaigns across major advertising platforms
- Generate leads for residential and commercial property projects, including launches, events, exhibitions, and promotions
- Track spend, CPL, conversion rates, ROAS, and ROI, using results to improve campaign performance
- Work with Sales, CRM, Business Development, and external creative partners to improve lead conversion
- Manage social calendars, landing pages, website content, forms, analytics, and conversion improvements
What you bring
- A bachelor's degree in marketing, digital marketing, business, communications, or a related discipline
- Three to seven or more years in digital marketing, depending on seniority
- Hands-on performance marketing experience, including lead generation and substantial advertising budgets
- Working knowledge of Google Ads, Meta Ads, CRM platforms, and lead tracking
- Strong campaign analysis skills, plus the ability to make decisions from performance data
Who this fits
This role suits a Dubai-based digital marketer who can manage performance campaigns and lead generation for property projects. You’ll work onsite and coordinate closely with sales, CRM, business development, agencies, and creative partners. Real estate developer experience and familiarity with the UAE or Dubai property market are preferred.
From the employer
Develop and implement comprehensive digital marketing strategies aligned with company and project objectives.
Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.
Generate high-quality leads for residential and/or commercial real estate projects.
Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.
Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.
Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion.
Develop and manage social media strategies and content calendars across relevant platforms.
Coordinate with creative agencies, designers, videographers, and other external partners.
Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives.
Utilize Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM systems, and other marketing analytics tools to track performance.
Prepare regular marketing performance reports and provide actionable recommendations.
Conduct competitor, market, audience, and campaign analysis.
Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.
Ensure consistent brand positioning and messaging across all digital channels.
Stay updated on digital marketing trends, advertising platform developments, and UAE real estate market dynamics.
Requirements
Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
3–7+ years of digital marketing experience, depending on seniority.
Proven experience working with a real estate developer is highly preferred.
Strong hands-on experience in performance marketing and lead generation.
Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.
Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.
Experience with CRM platforms and lead tracking/management.
Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
Excellent communication, coordination, and project management skills.
Strong understanding of the UAE/Dubai real estate market is preferred.
Key Skills
Digital Marketing | Performance Marketing | Real Estate Marketing | Lead Generation | Google Ads | Meta Ads | Social Media Marketing | SEO/SEM | CRM | Google Analytics | Conversion Optimization | Campaign Management | Content Strategy | Data Analytics | ROI/ROAS Optimization
Benefits
Competitive salary package
Opportunity to work with a growing real estate development company
Exposure to high-value property projects and launches
Professional growth and career development opportunities
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