Paid Search Specialist
At a glance
Mid-level Paid Search / PPC role at Avisbudget. Barcelona Contact Centre · full-time.
Pay not stated Paid Search / PPC salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run PPC activity in Google Ads and Microsoft Ads for US and Canadian campaigns
- Apply ad copy, keyword, bid, and extension changes across active campaigns
- Review search queries to add negatives and uncover worthwhile new terms
- Track daily results, investigate anomalies, and escalate issues to the Senior Paid Search Specialist
- Turn campaign data into stakeholder reports while supporting tests, audiences, and budget pacing
What you bring
- At least two years managing paid search campaigns hands-on in Google Ads and Microsoft Ads
- Working knowledge of SA360 for campaign administration and performance reporting
- Practical command of bidding, match types, keyword lists, and search query analysis
- Strong data interpretation and reporting skills, with familiarity using GA4, CM360, or Adobe Analytics
- Native or fluent English, careful campaign management, and the ability to handle multiple campaigns
Who this fits
This role suits a mid-level paid search practitioner who enjoys hands-on optimization across US and Canadian markets. You’ll work from Barcelona on a full-time schedule from 10h to 19h, with one office day per week and the rest hybrid. The job reports to the Paid Search Team Leader and includes a 39-hour working week.
From the employer
Avis Budget Group is looking for a Paid Search Specialist to support the execution and day-to-day management of PPC campaigns for North America. Based in Barcelona, you will work across the US and Canada, spanning multiple lines of business including Car Rental, Truck Rental, and Small Business.
Reporting into the Paid Search Team Leader, you will be responsible for hands-on campaign implementation, optimization, and performance reporting. You will play a key role in ensuring campaigns run efficiently and deliver measurable results, while contributing to broader paid search initiatives across the NAM region.
Key Responsibilities
Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets.
Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management.
Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities.
Monitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search Specialist.
Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders.
Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations.
Assist with audience management, including remarketing lists and audience segmentation across campaigns.
Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed.
Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner.
Stay up to date with platform changes, new features, and paid search best practices.
What We Are Looking For
2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads.
Working knowledge of SA360 (Search Ads 360) for campaign management and reporting.
Solid understanding of bidding strategies, match types, and keyword optimization.
Experience conducting SQR analysis and managing keyword lists.
Strong analytical skills with the ability to interpret performance data and produce clear reports.
Familiarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe Analytics.
Experience with A/B testing and a methodical approach to optimization.
High attention to detail and ability to manage multiple campaigns simultaneously.
Good communication skills and ability to work effectively within a team.
Native or fluent English speaker.
Bonus Skills & Experience
Experience with GDN, YouTube, Remarketing, or Demand Gen campaigns.
Familiarity with automation tools or scripts to improve campaign efficiency.
Basic technical skills such as Google Ads Scripts, SQL, or JavaScript.
Experience with reporting tools or dashboards (e.g. Looker Studio, Google Sheets automation).
Understanding CRO principles and landing page best practices.
Experience in travel, mobility, or multi-market e-commerce environments.
What we offer:
A competitive salary based on your experience (35k to 40k) plus Bonus scheme.
A full-time permanent contract (39h a week)
Working hours 10h to 19h (1 hour lunch).
Hybrid model: just 1 day per week at the office.
Wellness & fun activities
VIP District discounts and rental car discounts
Life insurance after 6 months
Excellent, dynamic, & multicultural environment in one of the best locations in Barcelona: The World Trade Centre
Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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