Senior Analyst Marketing Analytics
AutoZone Open At a glance
Senior Marketing Analytics role at AutoZone. Memphis · full-time · no salary stated · we estimate $115,075–$181,250 across the United States.
AutoZone has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set marketing KPI definitions and reporting rules so performance measures stay consistent across teams and partners
- Build and maintain automated dashboards and recurring reports that give timely, accurate views of marketing results
- Analyze paid search and other media results, investigate shifts or conversion anomalies, and recommend ways to improve return and efficiency
- Validate reporting data and collaborate with marketing, data science, customer intelligence, agencies and vendors on integrated insights
- Turn complex analysis into clear recommendations for marketing leaders and executive decision-makers
What you bring
- You have two to four years in retail, consumer or digital marketing focused on performance measurement and reporting
- You can use Python or R alongside SQL, and have built dashboards in a visualization tool
- You hold a bachelor's degree in business, marketing, information systems, computer science, statistics, economics or a related field
- You can explain large datasets in decision-ready terms to nontechnical executives
Who this fits
This senior analyst role suits someone who can combine marketing measurement with hands-on analysis, dashboard work and executive communication. You'll handle several projects at once in a fast-moving environment.
From the employer
The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. We are seeking a Senior Analyst to maximize the value of our marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. This role will own marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. We value continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders
- Marketing Measurement & KPI Governance: Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards to ensure consistency and alignment across teams and partners
- Paid Search Optimization: Analyze paid search performance metrics to maximize ROAS. Investigate performance fluctuations or flag conversion anomalies
- Performance Reporting & Dashboard Management: Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance
- Marketing & Media Performance Analytics: Analyze marketing channel and paid media performance, identify key drivers of results, and provide recommendations to improve effectiveness, efficiency, and ROI
- Strategic Insights & Business Recommendations: Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making
- Data Quality & Cross-Functional Collaboration: Ensure reporting integrity through data governance, validation, and quality controls while partnering with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights
- Experience: 2–4 years in Retail Marketing, Consumer Marketing, or Digital Marketing with a focus on marketing performance measurement and reporting.
- Technical Skills: Proficiency in Python and/or R and SQL (BigQuery or equivalent); Experience building and maintaining dashboards in a data visualization tool (e.g., Tableau, Power BI, Looker, or equivalent); Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint; Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools; Hands-on experience with paid search platforms (e.g., Google Ads, Microsoft Advertising) and web analytics (e.g., Google Analytics, Adobe Analytics) is a plus
- Dynamic Environment: Comfort working in a fast-paced environment with multiple concurrent projects
- Communicate for Impact: Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders
- Education: Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or related discipline. Master’s degree preferred
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