Customer Retention Specialist

Astro Malaysia Holdings Berhad (“Astro”) Open · verified Sep 13, 2026

All Asia Broadcast Centre Full-time Mid-level Retention Marketing

Mid-level Retention Marketing role at Astro Malaysia Holdings Berhad (“Astro”). All Asia Broadcast Centre · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Save customers through inbound and outbound calls designed to reduce Pay TV churn
Resolve termination questions across calls, email, social media, and other channels
Complete churn-gating work, including follow-ups, service requests, and escalations
Handle complaints and requests professionally while meeting customer satisfaction and QA standards
Share process and offer-improvement feedback with team and business managers

What you bring

You hold at least an SPM qualification and have one and a half years of related experience
You speak English and Malay fluently, plus either Mandarin or Tamil
You care about delivering strong customer service and have an interest in social media, mobile technology, or instant messaging
Knowledge of home networks, Wi-Fi setup, or digital streaming is useful

Who this fits

This role suits a customer-focused retention specialist comfortable handling account termination cases across several channels. You must work from the All Asia Broadcast Centre in Malaysia on a nine-to-six schedule from Monday through Sunday, including weekends and public holidays.

From the employer

WHY JOIN US?

We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

The role of Customer Retention Specialist is to save and retain Astro customers from leaving Astro via inbound calls and follow-up outbound calls to reduce Pay TV churn.

Handling all inquiries related to account termination via inbound calls, email, social media and any other channel.
Perform churn gating activities and end to end resolution to retain customers by follow-up calls and case escalation to the Team Manager or Business Management Team when necessary.
Maintain professionalism in handling customers’ inquiries, complaints and requests pertaining to Astro’s products and services.
Ensure that each transaction is handled in a way that contributes towards overall customer satisfaction, customer retention and loyalty.
Ensure that every conversation with customers meets the standard stipulated in the Quality Assurance (QA) KPI scorecard.
Support Service Request (SR) queue pertaining to churn gating activities until completion.
Create SR to other team pertaining to churn gating activities when necessary.
Provide feedback to the Team Manager and Business Management Team for process improvement and gating offers improvement when necessary.

REQUIREMENTS:

Must be able to work 9:00AM - 6:00PM, Mon-Sun, including weekends and PH
Must be passionate about delivering great service to our customers
Minimum SPM with minimum 1and half years related working experience
Fluent in English and Malay
Experience and interest in Social Media, Mobile Technology, Instant Messaging, etc. Knowledge of Home Network and Wi-Fi set up, digital streaming would be an advantage
Must be able to speak fluently in Mandarin or Tamil