Director of Marketing Insights, Analytics & Strategy

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.

Whether it's Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection.

For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. Inspired by place, united by purpose, defined by you, Aspen One is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com.

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains.

The Director of Marketing Insights, Analytics & Strategy to lead a holistic insights, reporting, and long-range business planning function spanning Aspen Skiing Company, The Little Nell, Limelight Hotels, and Aspen Collection. This role will translate complex, multi-brand data — spanning lift ticket and pass sales, lodging, retail, loyalty, and digital engagement — into clear insights and forward-looking strategy that shape investment, optimize decisions, elevate executive understanding of performance, and inform annual and multi-year business planning across the portfolio. This position leads strategy, development and execution of a comprehensive marketing insights, data definitions for automation approaches and reporting framework across a diverse portfolio of marketing initiatives — and you will own translating that framework into the company's long-range business planning process, building the investment scenarios and multi-year roadmaps that connect marketing performance to portfolio-wide growth strategy. This position establishes scalable reporting cadences, define KPI frameworks across channels (paid media, lifecycle/CRM, on-property/in-resort and on-site digital experiences, social, and loyalty), and guide the implementation and evolution of advanced measurement approaches, including marketing mix modeling and multi-touch attribution, calibrated to the seasonality and long booking windows of a resort and hospitality business. This position reports to the Chief Digital Officer.

The salary range for this position is $104,500 - $170,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until September 28, 2026.

Essential Job Functions/Key Job Responsibilities

• Lead end-to-end marketing performance analysis & insights strategy across campaigns, channels, and initiatives for all four Aspen One brands.
• Architect, define, own and standardize the analytics and insights framework, KPI structure and success metrics across marketing efforts, aligned to the COE's Expand/Grow/Elevate strategic pillars — establishing it as the common measurement language across Marketing, Finance, Analytics, and Digital.
• Translate complex data into clear insights and strategic recommendations for senior stakeholders, including business-unit and executive leadership.
• Communicate insights and related strategy recommendations to executive leadership on a regular basis.
• Partner with Data & Digital Engineering teams to develop, evolve, and inform models suited to long consideration cycles, seasonality, and cross-brand guest journeys.
• Regularly identify opportunities and make recommendations to optimize marketing spend, targeting, and channel mix across paid media, lifecycle/CRM, loyalty, and on-property digital experiences.
• Support the COE's first-party data and unified guest identity initiatives by ensuring measurement frameworks connect cleanly to guest-level data. Business Planning & Strategy
• Lead the translation of the marketing insights and KPI framework into quarterly, annual, and multi-year (long-range) business planning, building the growth strategy and portfolio-wide roadmaps that guide where the business invests next.
• Build and own strategic planning model — connecting performance trends, spend levels, and conversion assumptions to projected business outcomes — to quantify the gap to target and the investment required to close it.
• Example: The scale of investment and tactics needed across all BU’s to compete with Vail’s strategic pivot from expansion strategy to loyalty strategy.
• Serve as a critical contributor to marketing tactical planning and investment decisions through data-driven insights, supporting both annual and in-season budget cycles, and building the business case for multi-year investment commitments.
• Act as a central point of contact for marketing performance evaluation and investment planning across the portfolio.
• Partner with Finance and Operations to influence budget allocation, cost tracking, and performance measurement across brands and lines of business, converting performance data into Finance-ready investment cases.
• Design, own and lead a recurring executive business-review cadence — synthesizing marketing and commercial performance into forward-looking strategic implications, risks, and investment priorities for senior leadership.
• Drive alignment across a decentralized, multi-brand organization, ensuring a consistent and trusted source of truth for performance measurement that underpins both operating decisions and long-range strategy.
• Other duties as assigned.

• Bachelor’s degree in marketing, Business, Analytics, or a related field or equivalent experience in lieu of degree
• 7 years of experience in marketing analytics, growth marketing, performance measurement, or a related field — including experience translating insights into long-range business planning and strategy, and people or matrixed team leadership

Knowledge, Skills & Abilities

• Strong analytical capabilities with experience working across large, complex datasets spanning multiple business systems
• Experience defining KPIs and building reporting frameworks across multiple marketing channels and brands
• Experience translating performance and demand data into investment recommendations, business cases, and strategic plans for senior and executive stakeholders
• Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, PowerPoint)
• Strong communication skills with experience building and delivering executive-level presentations
• Experience in hospitality, travel, resort, retail, or another multi-brand consumer business with long booking or consideration cycles
• Familiarity with data modeling methodologies, including adapting them to seasonal, multi-touchpoint guest journeys
• Experience building investment or scenario models that translate performance and demand signals into multi-year budget and resource-allocation recommendations
• Strong storytelling skills — able to distill complex analyses into clear, compelling narratives for executive and business-unit audiences
• Ability to operate effectively in ambiguous environments and build processes from the ground up within a centralized COE model serving multiple business units
• Experience navigating the dynamics between a centralized function and autonomous business units
• Experience leading or directly contributing to annual and long-range (multi-year) business planning cycles, partnering with Finance and executive leadership on investment strategy

Work Environment and Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

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