Digital Content Specialist
At a glance
Mid-level Content Creation role at ASCENDING. Fairfax · full-time.
Pay not stated Content Creation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and refine campaigns across search, social, email, and display channels
- You'll produce and update website, blog, landing-page, and email content
- You'll grow social channels through publishing and community engagement
- You'll use analytics, keyword research, and SEO to improve traffic and conversions
- You'll manage paid ads, report results, and coordinate campaign materials with sales and design
What you bring
- You'll have a bachelor's degree in marketing, communications, business, or a related area, or equivalent experience
- You'll bring two to five years in digital marketing or a comparable role
- You'll show content creation experience across video, webpages, and case studies
- You'll understand SEO, SEM, email, content marketing, social platforms, and paid advertising
- You'll be skilled with Google Analytics, Google Ads, marketing automation, communication, and detailed organization
Who this fits
This role suits a creative, analytical marketer who can work across multiple digital channels and keep current with marketing trends and technology. You'll work onsite in Fairfax, Virginia, four days each week initially, with additional flexibility tied to above-average performance. The listing does not state travel, visa, management, or timezone requirements.
From the employer
Digital Content Specialist
Onsite 4 days/week in Fairfax, VA (Mosaic District) to start, further flexibility possible with above average performance.
ASCENDING Inc, is an AWS partner specializing in a variety of services and solutions surrounding AI solutions, Cloud Migrations, custom web app development, data analytics/big data and DevOps. We are seeking a creative, data-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate has experience across multiple digital channels, strong analytical skills, strong content creation skills, and a passion for staying current with digital marketing trends.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and display advertising.
- Manage and grow the company's social media presence through engaging content and community management.
- Create and maintain content for websites, blogs, landing pages, and email campaigns.
- Monitor website performance using analytics tools and recommend improvements to increase traffic and conversions.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) within budget.
- Track campaign performance and prepare regular reports with insights and recommendations.
- Collaborate with sales, design, and content teams to develop marketing materials and promotional campaigns.
- Stay informed about industry trends, emerging technologies, and digital marketing best practices.
Required
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 2–5 years of experience in digital marketing or a similar role.
- Strong digital content creations experience - video, webpage, study case, etc.
- Experience managing social media platforms and paid advertising campaigns.
- Knowledge of SEO, SEM, email marketing, and content marketing strategies.
- Proficiency with Google Analytics, Google Ads, and marketing automation tools.
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Google Ads or Google Analytics certifications.
- Experience with CRM platforms such as HubSpot or Salesforce.
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
- Experience with WordPress or other content management systems.
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