Sr. Manager, Marketing Analytics

Aptive Open · verified Sep 10, 2026

Provo Full-time Senior Marketing Analytics

Senior Marketing Analytics role at Aptive. Provo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run daily marketing measurement across paid, owned, CRM, web, and offline channels
Keep KPI reporting accurate across campaigns, channels, and customer segments
Maintain dashboards and reports that reveal optimization opportunities
Analyze experiments, attribution, forecasts, and business questions to guide decisions
Present recommendations and work with marketing, finance, and channel teams

What you bring

Bring eight to ten years in marketing analytics, business intelligence, or a related field
Hold a bachelor’s degree in marketing, analytics, or a related discipline
Analyze paid media, CRM, and digital marketing data
Turn analysis into insights for non-technical stakeholders
Manage competing priorities in a fast-paced environment

Who this fits

You’ll fit a team-oriented role that also expects independent work and clear communication with leadership. The position is full-time and based in Provo, Utah. Experience with multi-channel or full-funnel marketing teams and relevant analytics certifications is preferred.

From the employer

Location Zip Code:

84604

Job Family:

Marketing

We are seeking a hard-working, innovative, detail-oriented, and creative team player to join our Aptive team! This is a full-time Sr Manager, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level.

What we offer:

Annual Merit bonuses
Group Health, Dental, and Vision plans
Pet insurance, Life insurance, and EAP benefits
401K with employer match up to 4%
Paid holidays and paid time off
Opportunity for advancement
Upbeat and exciting company culture and much more!

Responsibilities include:

Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
Translate data into insights that inform campaign optimizations and near-term strategy adjustments
Partner with channel owners to interpret performance results and recommend improvements
Support attribution and incrementality measurement efforts in partnership with analytics and data teams
Analyze test results from A/B tests and experiments to quantify impact and inform next steps
Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
Assist in re-forecasting and planning exercises in partnership with Marketing and Finance
Monitor performance vs. forecast and highlight risks and opportunities
Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews
Present insights and recommendations to marketing leadership in a clear, concise manner
Identify opportunities to improve reporting consistency, efficiency, and usability
Document metric definitions and reporting standards to promote alignment across the team
Continuously refine reporting and analysis based on business needs and feedback

Requirements:

8-10 years of experience in marketing analytics, business intelligence, or related roles
Experience supporting multi-channel or full-funnel marketing teams preferred
Bachelor’s degree in Marketing, Analytics, or related field
Experience supporting multi-channel or full-funnel marketing teams preferred
Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred
Strong experience in marketing analytics, performance measurement, or business intelligence
Hands-on expertise analyzing paid media, CRM, and digital marketing data
Advanced analytical and problem-solving skills with the ability to translate data into insights
Experience with analytics and visualization tools
Strong communication skills with the ability to present insights to non-technical stakeholders
Ability to manage multiple priorities in a fast-paced environment

Aptive Pest Control:

Aptive Pest Control provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand.

In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America. We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites.

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.