Sales Development Representative - London (German-Speaking)
On-site London Full-time Junior Sales Development
At a glance
Entry-level Sales Development role at AppZen, Inc.. London · full-time.
In listing
RoleSales Development
SeniorityJunior
LocationLondon
WorkplaceOn-site
EmploymentFull-time
PostedAug 13, 2026 · 6w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Research businesses and finance decision-makers, then start conversations about their business challenges
- Use cold calls, tailored emails, voice notes, videos, and LinkedIn to engage prospects
- Book meetings with Account Executives so they can qualify opportunities and build pipeline
- Apply daily coaching to improve your outreach, discovery, and sales execution
- Reach four demo meetings on full quota while generating pipeline through your account process
What you bring
- Professional fluency in both German and English is required for the role
- You bring one to two years of sales experience in SaaS, recruitment, or client-facing work
- You can cold call and use LinkedIn, personalized email, and related sales-development methods
- You have a record of meeting or surpassing goals in a sales setting
Who this fits
This junior role suits a motivated, organized self-starter who handles frequent rejection, responds well to coaching, and cares about AI, technology, finance, and results. You will work onsite in Farringdon four days each week, with Fridays remote, and travel to Silicon Valley for annual events once or twice a year. The role includes structured onboarding, ongoing sales coaching, and quota-based meeting generation.
From the employer
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.
At AppZen, we value candidates who are actively using AI tools to enhance productivity, automate repetitive tasks, and solve problems more efficiently. Across all roles, we are looking for team members who leverage AI in meaningful ways to drive impact in their work.
To learn more, visit us at www.appzen.com.
As a Sales Development Representative at AppZen, you will be responsible for identifying, researching, and engaging with businesses and typically their finance decision-makers. Through intelligent identification and discovery, you will need to understand prospect business challenges and identify alignment in how AppZen's AI solutions can be of benefit. You will be responsible for booking meetings, which will be jointly held with Account Executives to dive deeper into AppZen, enabling further qualification to build pipeline. We are looking for someone hungry to succeed, with a strong work ethic, resilience and boundless energy. You’ll be highly coachable and able to apply learnings from daily coaching in your role, developing new skills and improving every day as a sales professional. This role will involve cold calling, mass and personalised emails, voice notes, videos, and LinkedIn outreach. Frequent rejection is inevitable, and we need someone who never lets a no affect them negatively, and will always dust themselves off and keep going. You’ll be someone who sees everything as a learning opportunity. Naturally, you’ll be a highly motivated self-starter, a brilliant communicator and highly organised in the role.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. You can find our Privacy Notice linked on the bottom of our appzen.com website.
As a Sales Development Representative at AppZen, you will be responsible for identifying, researching, and engaging with businesses and typically their finance decision-makers. Through intelligent identification and discovery, you will need to understand prospect business challenges and identify alignment in how AppZen's AI solutions can be of benefit. You will be responsible for booking meetings, which will be jointly held with Account Executives to dive deeper into AppZen, enabling further qualification to build pipeline. We are looking for someone hungry to succeed, with a strong work ethic, resilience and boundless energy. You’ll be highly coachable and able to apply learnings from daily coaching in your role, developing new skills and improving every day as a sales professional. This role will involve cold calling, mass and personalised emails, voice notes, videos, and LinkedIn outreach. Frequent rejection is inevitable, and we need someone who never lets a no affect them negatively, and will always dust themselves off and keep going. You’ll be someone who sees everything as a learning opportunity. Naturally, you’ll be a highly motivated self-starter, a brilliant communicator and highly organised in the role.
Preferable Skills:
- Coachable, highly motivated and competitive self-starter
- 1-2 years of previous experience in sales (SaaS, recruitment, client facing)
- Professional fluency in German and English required
- Track record of hitting and exceeding goals
- Proficiency with cold calling, LinkedIn, personalized emails, and other sales development techniques
- Ability to work in a demanding, time-sensitive, fast-paced and evolving environment
- Excellent communication skills and a positive outlook to rejection
- Passionate about AI, technology, finance, and driving results
What Success Looks Like:
- Month 1: 4-week structured onboarding that helps you learn the market, the personas, the tools, and the problems that AppZen helps solve; start reaching out to prospects if ready by the end of the month
- Month 2: On a half quota (2 demo meetings), put your training into practice to figure out how to break into your accounts
- Month 3: On a full quota (4 demo meetings), your process is up and you are generating pipeline and booking meetings
Benefits:
- Flexible working - 4 days per week in our high energy Farringdon office (Friday’s are remote)
- Opportunity to work with world-class leadership in a fast-growing, successful AI scale-up
- Day to day, structured sales coaching - a great opportunity to build the foundations for a successful career in tech sales
- Superb compensation package consisting of salary and variable bonus
- 28 days of annual leave + Bank Holidays (including Thanksgiving and Christmas Eve)
- Free private medical / dental care
- Travelling to our HQ USA Silicon Valley for annual events 1-2 times a year
Tech Stack:
- Salesforce
- Sales Navigator
- Lusha
- Chrous AI
- Qualified
- 6Sense
- UserGems
- Vidyard
- Lavender
- ZoomInfo
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. You can find our Privacy Notice linked on the bottom of our appzen.com website.
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