Brand & Communications Manager - GCR

AppsFlyer Open · verified Aug 17, 2026

Beijing Manager Communications

Mid-level Communications role at AppsFlyer. Beijing.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape coordinated brand programs for GCR markets and carry them through delivery
You’ll find and rank ways to earn attention across business, technology, marketing, advertising, and mobile media
You’ll grow the company’s expert voice through media work, events, research, talks, and digital campaigns
You’ll turn China-focused data and ideas into blogs, guides, studies, videos, webinars, and other content
You’ll direct agencies and partners, align regional and global teams, and improve results through measurement

What you bring

At least five years delivering integrated PR and communications programs for a high-tech or international business
Proven major media coverage and relationships with technology, business, and trade journalists
Excellent writing, editing, storytelling, visual messaging, and analytical abilities
Experience leading agencies and coordinating internal and external stakeholders across channels
Native Chinese ability plus advanced written and spoken English

Who this fits

You’ll suit this role if you bring B2B communications experience, creative thinking, strong data judgment, and the independence to manage work across teams. The position is based in Beijing and covers markets across GCR. You’ll oversee agencies and stakeholders while reporting to the Senior Director of Marketing for GCR.

From the employer

Brand & Communications Manager - GCR

Beijing, China

Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs? Do you think BIG and are you passionate about mobile and marketing technology, with a desire to boost brand awareness, amplify the voice and enhance the position of a leading company that’s transforming an industry?

We’re looking for a Brand & Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders. He or she thrives in a dynamic environment, is creative, data-driven, and an independent self-starter -- while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing, GCR.

What you'll do:

Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution
Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond
Articulate and scale AppsFlyer’s thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more
Play a central role in the company’s content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. This also includes developing outlines, briefs, and ideas into effective, well-researched content pieces that make an impact
Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success
Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business

What you have:

5+ years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company
Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment
Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)
Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills
Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support
Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns
Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels
Native Chinese speaker and advanced proficiency in written and spoken English

Bonus points:

Global 4A PR agency experience
Degree in Communications, Journalism, Public Relations or a related field